How long should I set the timer on my Shopify store shopping cart?

Asked a month ago

I currently have it set to 1 hour before it will re-set but I was just wondering if there was any data available on this topic. Perhaps if I extend it, it will lead to more sales? Or should I reduce the timer to encourage customers to make a purchase faster. What do you guys think?

Elijah Thompson

Monday, May 15, 2023

The length of your Shopify cart countdown timer will depend on the complexity of your product, its price, and your goals.

For example, if you are trying to move old stock by running discounts and specials, it may be worth your time to set a short timer (between 5 and 60 minutes). This will push customers to make a purchase before the discount expires. Alternatively, if you have a more expensive or complex product, it may be best to set a longer timer (up to 24 hours or more), as this will take pressure off the customer and allow them to research and understand your product first. At the end of the day, it really comes down to a bunch of trial and error. Test a timer, monitor your results, and adjust where needed.

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