Is it a good idea to offer a wish list on my online store?

Asked a year ago

Hey guys, do you think it's a good idea to offer a wish list functionality on my Shopify store? On the one hand I can see how it would be beneficial for customers but on the other hand I think it could lead to low conversions if people just leave products on their lists. What do you think?

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Agustin Schneider

Sunday, April 23, 2023

Offering a wish list on your online store can be beneficial for several reasons, including:
Wish lists can serve as a convenient bookmarking tool for customers who are not ready to buy at the moment but want to return to your site later to make the purchase.
You can leverage wish list data to gather valuable insights into your customers' preferences, personalize your marketing efforts and provide targeted promotions to drive sales.
Adding wish lists to your store can help improve customer retention and repeat sales.
While wish lists can be a helpful feature for customers. However, monitoring wish list usage and analyzing how it impacts your conversion rates is critical to ensure it's not negatively affecting your bottom line.