Should I offer store credit to customers instead of refunds?

Asked a year ago

Does anyone have experience with offering store credit to customers? I was thinking of giving them the option to earn store credit on returned products instead of a direct discount but I'm not sure if this will rub some people the wrong way.

Damian Orr

Sunday, April 23, 2023

Store credit can incentivize customers to return to your store, increasing the chances of future sales. However, it might have some potential downsides, such as customers being dissatisfied with the inability to receive a direct refund. Hence, you should aim for a balance between store credit and refund options to satisfy customers and maximize revenue.





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