What kind of useful information can I get from my Shopify store's heatmap?

Asked a year ago

Hi, I recently opened an online store and am still learning the ropes. I've recently taken a dive into business analytics and whatnot and need some help with heatmaps. How can I use the information provided by a heatmap to make better business decisions? Thank you.

Heatmap Inventory analysis Business analytics Decision making

Davin Beltran

Tuesday, May 16, 2023

A Shopify store's heatmap provides valuable insights into user behavior on your website. You can gain useful information, such as: 
The areas of your website that receive the most user engagement,
Popular click-through paths, and
The effectiveness of various elements like buttons, banners, and calls to action (CTAs). 
This information can guide your decision-making process, allowing you to optimize your website's design and user experience. You can also identify areas for improvement and ultimately increase conversions and sales.