What is scarcity marketing?

Asked a year ago

Hey, I am investigating alternate marketing strategies and discovered scarcity marketing. Would anyone be able to explain to me what this is and how I can implement this on my Shopify store? Thanks in advance.

Abeeha Qasmi

Wednesday, January 25, 2023

Scarcity marketing is a psychological tactic to increase sales. This marketing strategy forces the customers to want something they can't have. Besides, its main principle works around using the fear of missing out on an offer or discount. Scarcity marketing increases the perceived value of a specific product in the customer's eyes. As a result, the customer feels tempted to buy the product.

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