Wouldn’t it be great if there was a platform that could help you create a beautiful yet functional online store to ultimately grow your fashion business?
Step forward, Shopify.
Ideal for fashion startups and e-commerce beginners alike, there are currently over 800,000 stores set up on Shopify worldwide which generate $100 billion worth of sales.
Whether you’re just in the process of establishing your fashion business or already have a basic store with Shopify and want to make substantial improvements, we’ve got you covered. Read on to learn how you can utilize the platform to take your website to the next level.
Firstly, Shopify has over 70 themes to choose from that are easy to use and responsive whether you’re using a laptop, tablet, or mobile device.
Most of these themes have been specifically designed by well-known graphic design agencies, such as Pixel Union, Clearleft, and Happy Clog, to attract and draw in customers using eye-catching visuals and layouts.
And the good news? A lot of these themes are either completely free to use or super affordable with the basic or premium Shopify plan. Win-win.
Pro Tip: Choose a colour palette and imagery according to your brand’s positioning and what will appeal to your target audience the most. For instance, if you’re a luxury fashion brand targeting women, try pastel colors and whimsical imagery to attract an aspirational audience.
You can also increase your sales and ROI with Shopify’s abundance of free and premium features.
The following are some of our favorites for fashion stores, in particular.
Pro Tip: To encourage customers to make a purchase if they’re lingering on your website or have abandoned their cart, consider using Shopify’s discount codes or free shipping functions for optimum results.
For example, major fashion retailers hold end-of-season sales twice a year where they will offer up to 60% off old season items to make room for new season items. They also typically offer free shipping all year round if your order exceeds a certain amount.
Finally, be a part of Shopify’s thriving community by participating in the platform’s many discussion forums for fashion business owners and consumers alike.
Struggling to get your fashion business off the ground? Not to worry – you can visit the Ecommerce University where you’ll find webinars, ebooks, and other resources that teach you all about selling items online.
Moreover, Shopify’s dedicated support team is always on hand to help. They provide 24/7 email and live chat services to answer any questions you might have during setup.
Pro Tip: Take advantage of Shopify’s approved network of professionals with exceptional knowledge and expertise in website development, photography or marketing to make up for the skills that you lack and maximise your store’s success.
It goes without saying that Shopify allows you to create a beautiful yet functional online store in mere minutes. However, the best thing about the service is how they’re constantly striving for improvement.
In addition to developing more themes and apps on a daily basis, the team at Shopify works around the clock to ensure your fashion store is always online through their 99.98% uptime and 24/7 monitoring. This allows you to dedicate your time to actually running your store and utilizing the platform’s advanced features to make it stand out from the crowd.
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