What exactly is Online Merchandising? You’ve probably heard the term before, right? Well, it’s one of those things that is pretty much essential to have a basic understanding of, if you want your Shopify store to be a standout success.
Online Merchandising is the process used to make your product, or products, sell online. Online Merchandising makes people want to buy your stuff and it makes your products look like they belong.
When Online Merchandising is carried out effectively, your customers ‘get’ what you have to offer them. It makes them see how your products fit into their lives and it ultimately makes potential customers enter their payment details into our site and buy things from you.
Below you’ll find 11 useful tips that we highly recommend for getting your Shopify store products popping off the page and into the shopping carts of your customers.
This is the most important section of your store. The number of visitors that arrive at your site and leave without clicking through to other pages (known as the ‘bounce rate’) is a direct reflection of whether people find your site appealing or not. So, take the time to make your homepage amazing.
Just like walking through the aisles of a bricks and mortar store, category pages group similar items together to make it easier for customers to find things.
The category pages on your Shopify store are no different. They should show customers the types of things they will find under a particular category.
So, there you have it! 11 tips for you to take your Shopify store to the next level with online merchandising.
If all of this seems too much, however, or you find yourself feeling a bit overwhelmed, there are also loads of businesses that specialize in online merchandising. So, if you have the resources, you can even get it done for you!
All of that said though, all the correct merchandising in the world won’t help you sell your products if the product doesn’t fit the target market or if the price point isn’t right.
So, make sure you know your customer and their problems, and you will be heading in the right direction.
As always, feel free to get in touch anytime if you have thoughts or questions and we’ll be only too happy to assist.
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