How Many Images Can a Product Have in Shopify?

Discover how many product images you can add to your Shopify store and why choosing the right number is crucial for optimizing your listings.

Ali Shah - Writer for Egnition
By Ali Shah
Photo of Danell Theron
Edited by Danéll Theron
Joel Taylor
Fact-check by Joel Taylor

Updated November 13, 2024.

A laptop computer sitting on top of a wooden desk displaying multiple images of products on a Shopify store

Having a Shopify store doesn't guarantee sales—you have to carefully craft all the important aspects of your product listings to draw in potential customers. Among these, you should pay special attention to your product images because they directly portray your product to buyers.

In addition to including high-quality images that enhance your store's visual design and accurately represent your product, it's important to have a satisfactory number of images to highlight all of the product's essential features. This will enable you to better present your product and boost sales.

» Speed up editing and optimizing your Shopify product images with All-In-One Image Master to better showcase your products and drive sales

Importance of Adding Product Images to Shopify

  • Enhances product visibility: Product images provide a clear view of what customers are buying, helping them make informed decisions and boosting the likelihood of a purchase.
  • Boosts customer trust: High-quality, detailed images offer an honest representation of the product, increasing customer confidence and fostering trust in your brand.
  • Improves customer experience: Clear and engaging visuals make it easier for customers to explore and navigate your store, contributing to a smoother, more enjoyable shopping experience.
  • Increases conversion rates: Studies show that stores with well-presented product images tend to have higher conversion rates, as customers feel more secure in their purchase when they can see the product clearly.
  • Supports brand identity: Consistent and professional product imagery showcases your products, reinforces your store's unique brand identity, and establishes a sense of quality.


» Check out our step-by-step guide on how to upload product images to your Shopify store

Does Shopify Limit the Number of Product Images?

Yes, Shopify allows you to add up to 250 product images, including the main image and additional images showing different aspects of the product.

However, the exact number of images you should include in your listings will depend on the type of product you're selling and the specific features you want to highlight.

Remember: The amount of images is just as important as their sizes. Properly sized images help showcase your product clearly and effectively.

Here are key points to consider:

  • Use multiple sizes: Display large, high-resolution images for the main product shot, but include smaller images for thumbnails or additional views to keep your listing visually appealing.
  • Ensure consistency: Keep the size of your images consistent across your store to maintain a clean and professional look. If needed, change the product image size to match the layout of your store.
  • Highlight details: Use close-up images with appropriate sizing to showcase important product features and fine details, ensuring customers can view them clearly without cluttering the page.

» Need to know the limits? Find out what's the maximum image size you can upload to Shopify

Ideal Image Count by Product Type

Finding the right balance of images can greatly improve the shopping experience. Below are general guidelines to determine how many images are ideal based on different product categories:

  • Basic products (simple items like accessories): 4–6 images
  • Apparel and fashion: 8–12 images
  • High-ticket items (electronics, furniture, etc.): 10–15 images
  • Customizable products (products with feature variations): Up to 15 images
Including 10–15 high-quality, optimized images per product page strikes the right balance for showcasing essential product details without overwhelming shoppers.

Too few images may fail to capture important features, leaving customers with insufficient information. On the other hand, exceeding this range can make the shopping experience feel cluttered and tedious, leading to potential drop-offs.

Pro Tip: Ensure your images are clear, well-lit, and properly optimized for fast loading times to enhance user experience and keep customers engaged. Tailor your image count and quality based on the complexity of the product, ensuring customers can view all key details without feeling overwhelmed.

» Want to improve your product images? Optimize them to drive sales

Make the Most of Your Shopify Product Images

Having enough product images is crucial to best representing your products in Shopify and increasing sales. However, it’s essential for these images to also be high-quality and optimized to reduce load times for a better user experience. High-quality images not only attract more customers but also build trust by providing clear views of the product details.

One effective solution to achieve this is using the All-In-One Image Master app to easily enhance your product images and reap the benefits of image optimization. With this app, you can ensure your images are fast-loading without sacrificing visual quality. By optimizing your images, you’ll not only improve your customers’ shopping experience but also potentially boost your sales and conversions and keep customers coming back.



» Learn all there is to know about this handy app in the following All-In-One Image Master review

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