How to Improve Image Quality in Shopify Instantly
Learn how to optimize your Shopify product images for better conversions.
Published August 6, 2024.
When shopping online, people rely heavily on product images to make decisions. In fact, 90% of online shoppers say that image quality is very important when making a purchase choice. Clear, attractive photos don't just make your store look better—they help convince people to buy from you.
This guide will show you how to quickly improve your image quality so you can attract more customers and boost your sales.
» Use our image optimization tool to improve the visual quality of your store
3 Steps to Improve Your Image Quality
Improving your Shopify store's image quality doesn't have to be complicated. Here are three straightforward steps to get you started:
1. Check Your Current Images
Before you start making changes, take a look at the images you're already using:
- Log in to your Shopify account.
- Go to Content > Files.
- Look at the size, type, and dimensions of each image.
This audit will help you figure out which images need work and where to focus your efforts.
» Need to add new visuals to your store? Learn how to upload product images to Shopify
2. Choose the Right File Types and Compress Your Images
JPEG files work best for most Shopify images. They look good and don't take up too much space. But if you need images with see-through parts, use PNG files instead.
Also, while Shopify has a 20 MB file size limit, aim to keep your product images under 200 KB whenever possible. Just don't sacrifice too much quality to achieve a smaller file size.
Tip: To make your images smaller without losing quality, try tools like All-In-One Image Master. It can:
- Resize all your images to the perfect dimensions for Shopify product listings
- Convert your images between JPEG, PNG, and WebP formats to find the best balance between quality and file size
- Reduce file size without sacrificing image quality using advanced compression techniques
- Optimize all your images at once, saving you time and effort
» Implement best practices for Shopify image optimization to enhance your store's performance
3. Use the Best Image Sizes
For product images on Shopify, aim for 2048 x 2048 pixels. This size works well on all kinds of devices and lets customers zoom in to see details.
And remember, bigger isn't always better. Very large images can slow down your site. So, find a balance between quality and speed by using the recommended size and then compressing the photos if needed.
» Use our Shopify images size guide to refine your store's display
How to Improve Image Quality With Shopify's Built-in Features
Shopify doesn't have special tools to improve image quality. But it does automatically make images smaller to help your site load faster. To make the most of this:
- Start with high-quality original images.
- Let Shopify optimize them for you.
- Check your site's speed regularly to make sure it's working well.
» Try these effective methods to speed up your Shopify site
7 Tips for Making Your Product Images Better
You can make your Shopify store's visuals even better by following these tips:
- Give customers a comprehensive view of your products by including images from various angles and perspectives.
- Use the same lighting and backgrounds for all your product photos. This makes your store look more put-together.
- Consider hiring a professional photographer or investing in quality equipment to capture your products in the best light.
- Implement "lazy loading" for images. This means images only load when a customer scrolls to them, which can make your pages load faster.
- Consider using a content delivery network (CDN). This can help your images load faster for customers in different parts of the world.
- Update your product images regularly to keep your store looking fresh.
- Use descriptive, keyword-rich alt text for your images to improve SEO and accessibility.
Note: Make sure the size of your images that appear on the screen is smaller than their actual file size. For example, if you upload an image that's 2048 x 2048 pixels but show it at 1024 x 1024 pixels on your page, it will look sharper than an image that's 1024 x 1024 pixels to begin with.
» Follow these steps to optimize your Shopify product images
Transform Your Shopify Store With High-Quality Images
Making your Shopify images better doesn't have to be complicated. By following these steps, you can quickly improve how your products look online. This can help get more customers interested and increase your sales.
So, start improving your images today, and watch how they positively impact your Shopify store.
» Find out why you should enhance the visual design of your Shopify store
