How to Upload Product Images to Your Shopify Store: Simple Steps

Pictures are worth a thousand words. Let's make yours count on Shopify.

Adeel Qayum writer profile picture
By Adeel Qayum
Mari Jordaan
Edited by Mari Jordaan

Updated August 7, 2024.

A business woman taking photos so she can upload product images to Shopify.

Good product photos are crucial for online stores. Research shows that 85% of shoppers rely heavily on images when deciding what to buy. This means that clear, attractive photos can help you sell more and keep customers happy.

Below, we explain how to upload and manage product images on your Shopify store.



» Ready to elevate your product images? Try our easy-to-use tool to remove backgrounds, resize, crop, and center your photos

Step-by-Step Guide to Uploading Product Images in Shopify

Follow these simple steps to add images to your Shopify store:

  1. Log in to your Shopify admin dashboard.
  2. Navigate to Content > Files in the left menu.
  3. How to Upload Product Images to Your Shopify Store: Step 1
    
  4. Click on Upload files and select the image you want to upload.
  5. How to Upload Product Images to Your Shopify Store: Step 2
    


Alternatively, you can upload images while creating a new product:

  1. Go to the product page.
  2. In the Media section, click Upload New.
  3. How to Upload Product Images to Your Shopify Store: Step 3
    
  4. Choose and add your visual.

» Find out how many images you can upload per product

Shopify Image Optimization and Best Practices

Shopify automatically adjusts your photos to load quickly. But you can help by:

  • Making square images 2048 x 2048 pixels
  • Using JPEG for most photos to balance quality and file size
  • Using PNG if you need a see-through background

» Discover more tips on optimizing your Shopify images for speed and quality in our guide

Advanced Techniques and Tools for Image Consistency

To ensure consistency across your product images, consider using tools like All-In-One Image Master. This Shopify app can:

  1. Fix backgrounds
  2. Adjust image sizes
  3. Center your products in each photo
  4. Make images load faster
  5. Add descriptions to help with search results

» Follow these steps to optimize your Shopify product images



Optimize Your Product Images With Alt Text

While we're focusing on the visual aspect of your product images, it's crucial not to forget about alt text. Alt text is a description of your image that screen readers read for visually impaired users and search engines use to understand your content.

For product images, good alt text should:

  • Be descriptive but concise
  • Include relevant keywords naturally
  • Avoid starting with phrases like "Image of" or "Picture of"

Example: Instead of "Image of a red T-shirt," you might use "Bright red cotton T-shirt with short sleeves."

» Make sure you know how to add alt text to Shopify product images

Troubleshooting Common Image Upload Issues

While uploading images to Shopify is generally straightforward, you might encounter some issues:

Image Size Limits

Shopify has a 20-megapixel or 20-megabyte limit per image. This might seem like a lot, but high-resolution cameras can easily produce files larger than this. If you try to upload an oversized image, Shopify will reject it.

Fix: Use an image editing tool to resize your images before uploading. This doesn't mean you have to compromise on quality—most product images look great at 2048 x 2048 pixels, which is well within Shopify's limits. Tools like Adobe Photoshop, GIMP (free), or even online editors like Canva can help you resize images quickly.

» Learn more about Shopify's limits in our comprehensive guide to Shopify image sizes

Browser Issues

Sometimes, the problem isn't with your image but with your browser. Outdated cache data can prevent successful uploads.

Fix: Clear your browser's cache to remove old stored data that might be interfering with the upload process. To do this in most browsers:

  1. Press Ctrl+Shift+Delete (Windows) or Command+Shift+Delete (Mac).
  2. Select Cached images and files.
  3. Click Clear data.

If that doesn't work, try using your browser's incognito or private mode. This mode doesn't use stored cache data, which can often bypass upload issues.

» Try these methods to increase your Shopify website speed

Keeping Your Product Images Up to Date

Once you've uploaded and optimized your product images, it's important to keep them up-to-date. Here's why:

  • Seasonal relevance: Update your images to reflect different seasons or holidays.
  • New product variations: If you introduce new colors or styles, make sure to add images for these.
  • Improved photography: Consider updating older product images as your skills or equipment improve.
  • Customer feedback: If customers frequently ask about certain aspects of a product, consider adding images that address these questions.

» Follow our tips to keep your ideal customer coming back

Maximize Your Shopify Store's Visual Appeal

By following these steps and best practices, you can ensure that your product visuals are optimized, attractive, and effective in converting browsers into buyers. Just remember to update your photos regularly to keep your store looking fresh and engaging.

With great product images, you're well on your way to creating a more successful online store.

» Understand why you should enhance the visual design of your Shopify store

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