How to Set More Than One Automatic Discount on Shopify

Automatic discounts on Shopify incentivize customers to purchase more products, spend more money, and become repeat customers.

Courtney Sharp e-commerce expert
By Courtney Sharp
Photo of Danell Theron
Edited by Danéll Theron
Joel Taylor
Fact-check by Joel Taylor

Published November 20, 2024.

eCommerce merchant working on a laptop with a floating sign that reads "50% Off"

Offering discounts to customers can be an effective strategy for achieving success on Shopify. Automatically applying discounts to customers' carts not only enhances shopping affordability and convenience, fostering increased sales and revenue, but it also saves time and reduces store owners' workload.

The primary purpose of setting automatic discounts on Shopify is to encourage customers to buy more products, spend more money, and return to the store more often. By automatically applying discounts to customers' carts, store owners can make it easier and more affordable for customers to shop, leading to increased sales and revenue.

» Boost sales and customer loyalty by setting up personalized discount rules that encourage repeat purchases and higher spending



Advantages of Using Multiple Automatic Discounts for Store Owners and Customers

Store Owners


  • Increased sales and revenue
  • Improved customer satisfaction
  • Reduced workload since automatic discounts are applied automatically

Customers


  • Lower prices
  • Convenience — customers don't have to remember to enter a coupon code at checkout
  • Personalized shopping experience since automatic discounts can be tailored to each customer's individual needs and preferences



Step-by-Step Guide to Creating Your 1st Automatic Discount in Shopify

  1. Go to your Shopify admin panel and click "Discounts"
  2. Click "Create Discount
  3. Select the type of discount (e.g., amount off products, amount off order, buy X get Y, or free shipping)
  4. For "Method", select "Automatic"
  5. For "Title", enter a name for your discount (e.g., "10offorders 150+")
  6. For "Value section", select "Percentage" or "Fixed Amount"
  7. For "Amount", enter the discount percentage or monetary value.
  8. Specify "Availability", e.g., “This discount is automatically applied to all sales channels”
  9. Specify the minimum purchase requirement either in monetary value or by the number of items
  10. For "Combinations", select “Product discounts", "Order discounts", or "Shipping discounts
  11. For "Active from" and "Active to", set the start and end date for the discount.
  12. Click "Save Discount".

Step-by-Step Guide to Adding a 2nd Automatic Discount in Shopify

Let’s say you want to combine free shipping with your order discount; follow these steps:

  1. Go to your Shopify admin panel and click "Discounts"
  2. Click "Create Discount” and select "Free Shipping"
  3. For "Method", select "Automatic"
  4. For "Title", enter a name for your discount (e.g., "Free Shipping 150+")
  5. For "Countries", select which countries qualify
  6. Specify "Availability" (e.g., "This discount is automatically applied to all sales channels")
  7. For "Minimum Purchase Requirements", enter the monetary value or number of items required to receive the discount
  8. For "Combinations", choose whether you want to combine this discount with “Product Discounts", "Order Discounts", or "Shipping Discounts
  9. For "Active From" and "Active To", set the start and end date for the discount
  10. Click "Save Discount"

Take Note: You can only have 25 active automatic discounts on your store at one time and customers can only use a maximum of five product or order discount codes and one shipping discount code on the same order.



» Learn how to bulk add discounts to your Shopify products

How to Optimize Automatic Discounts

  • Target specific customers by providing discounts for purchases over a certain amount.
  • Create a sense of urgency using limited-time discounts on a specific product or category of products, such as Valentine’s Day.
  • Promote cross-selling and upselling opportunities by offering a discount on a complementary product when a customer makes a purchase.
  • Customers are more likely to return to your site if you offer loyalty-based discounts.
  • Most consumers expect free shipping, making it an effective strategy to boost sales.

» Here's how to apply a discount to multiple items in Shopify

Did You Know?

Using tiered discounts can be very useful for increasing average order value (AOV).

Example:

  • 10% discount on all orders over $50
  • 15% discount on all orders over $100
  • 20% discount on all orders over $150

Best Practices for Preventing Discount Conflicts

To ensure that your automatic discounts don't conflict with each other or other promotions, follow these guidelines:

  • Ensure compatibility between automatic discounts: Make sure that your automatic discounts are compatible with each other. For example, avoid setting up two discounts on the same products with different discount percentages, which could cause confusion and pricing errors.
  • Align automatic discounts with other promotions: Ensure that your automatic discounts work alongside other active promotions. For example, if you’re running a sale on a product, don’t create an automatic discount for the same item that offers a higher percentage.
  • Thoroughly test for conflicts: Test your automatic discounts thoroughly before making them live to identify and resolve any potential conflicts or issues.

» Understand how to effectively use Shopify discount codes with our expert tips and examples

Elevate Your Shopify Store with Automatic Discounts

Implementing automatic discounts on Shopify is a powerful way to boost sales and enhance customer satisfaction. By streamlining the discount process, you create a more convenient shopping experience that encourages customers to return. Consider utilizing tools like the Auto Rewards Toolkit to automate and enhance your loyalty rewards process. This tool allows you to generate auto-calculated loyalty discounts from any order, set automation rules for discounts, and create email templates for efficient customer communication.

» Streamline your loyalty rewards and simplify customer discounts with Auto Rewards Toolkit to boost satisfaction and encourage return visit

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