How to Show Discounts on Your Shopify Product Page

Showing discounts on your product pages is one of the most effective ways to grab customer attention and drive conversions. Whether you're offering a seasonal sale, limited-time offer, or permanent price cut, having the discount visible on your product pages ensures that customers can easily see the deal they’re getting.

To show discount prices on product pages in Shopify, you can set up automatic discounts that make the savings clear to your customers. This straightforward approach not only improves customer experience but also reduces any potential hesitation in completing a purchase, ultimately helping your store stand out in a crowded marketplace.

» Streamline loyalty rewards and simplify customer discounts with the Auto Rewards Toolkit to enhance satisfaction and encourage repeat visits

Meet the Expert

Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. She's also the marketing manager for Fera Product Reviews.

Importance of Displaying Discounts

Showing discounts upfront isn’t just about slashing prices—it’s a smart way to boost conversions and improve customer experience. Here’s why:

• Higher conversion rates: When shoppers see a discount immediately, they’re more likely to buy. This is why pop-ups offering discounts for an email or phone number are so effective.
• Builds trust and loyalty: Transparent pricing reassures customers they’re getting a fair deal, leading to repeat purchases. Displaying a discount on the product page reinforces this trust.
• Reduces cart abandonment: Unexpected costs at checkout drive customers away. Highlighting discounts early minimizes surprises and increases completed purchases.
• Encourages higher spending: Clearly visible discounts can motivate customers to add more to their cart to unlock a deal, boosting your Average Order Value (AOV).
• Increases perceived value: When discounts are clearly visible, customers feel like they’re getting more for their money, making them more likely to purchase and feel satisfied with the deal.
• Attracts new customers: Discounts can attract new customers who might be hesitant to make their first purchase. Offering a visible discount can encourage them to take the plunge and try your store.

» Check out these expert tips on Shopify discount codes

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4 Types of Discounts on Shopify

1. Percentage-Based Discounts

Percentage-based discounts are a popular choice for many businesses. Offering a percentage off appeals to deal-seekers and can make higher-priced items more attractive.

This straightforward approach is easy for customers to understand and often motivates quick purchases and drive sales.

» Easily create a percentage discount in Shopify in a few steps

2. Fixed-Amount Discounts

A fixed-amount discount provides a specific dollar amount off the total price. This type of discount is particularly effective for lower-priced items, giving customers a clear sense of savings and encouraging immediate action. A 10% discount on a $60 item may not be as compelling as $6 off, which feels like a better deal.

3. Automatic Discounts

Automatic discounts are applied automatically at checkout, creating a seamless shopping experience. This method reduces the risk of customers abandoning their cart due to the hassle of entering discount codes. However, many shoppers can miss the automatic discount at checkout or be confused when the full price is shown on the product page, expecting a discount.

» Learn how to set more than one automatic discount on Shopify

4. Tiered Pricing Discounts

Tiered pricing discounts offer better deals as customers buy in larger quantities (e.g., buy one, get one 50% off). This strategy encourages customers to purchase more to reach a better price, effectively increasing sales volume and AOV. By displaying this on your product page, you can boost the perceived value of buying more and enhance the overall shopping experience.

» Find out more: Can you create multiple Shopify discount codes at once?

2 Methods to Show Discounts on Shopify Product Pages

Displaying discounts directly on your Shopify product pages is a powerful way to engage customers and drive conversions. Shopify offers built-in features to showcase these discounts effectively.

Method 1: Compare at Price Method

This feature allows you to display the original and discounted prices, giving customers a clear view of the savings.

How to compare at price method:

1. Navigate to Products.
2. 
3. Select the product you want to discount.
4. 
5. Head to the Variants section.
6. 
7. Set your prices in the pricing section. Enter the original price in the Compare at price field and the discounted price in the Price field.
8. 
9. Click Save to apply the changes.

Method 2: Automatic Discount

Shopify's automatic discounts allow you to apply promotions at checkout without the need for discount codes. However, by default, these discounts aren't displayed on product pages and this can be confusing for customers looking for a sale you promoted online. 

How to apply automatic discounts:

1. Go to Discounts and click create discount in the top right.
2. 
3. Select the Automatic discount option.
4. 
5. Set Conditions: Define the discount type, value, and any conditions (e.g., minimum purchase amount).
6. 
7. Click Save in the top right to activate the discount.

How Shopify Scripts Can Enable Dynamic Discount Displays

Shopify Scripts are a powerful feature exclusive to Shopify Plus merchants, offering the ability to create tailored, dynamic discounting experiences. By customizing the cart and checkout processes, these scripts help store owners implement advanced discount logic that can attract more customers and boost sales.

Tips for Displaying Discounts on Shopify Product Pages

Showing discounts on your Shopify product pages is a great strategy to drive conversions. Here are some practical tips you can leverage. 

1. Use Strikethrough Pricing

This is when you display the original price with a strikethrough next to the discounted price. This visual cue clearly communicates the discount to customers. It is simple and clean and shoppers expect this layout. It is also the default when using the ‘Compare’ price mentioned above.

Who benefits the most from strikethrough pricing?

Businesses that want to visually emphasize discounts can gain the most from this strategy. It works particularly well for:

• E-commerce stores with frequent sales: Helps highlight discounts for better visibility.
• Businesses offering seasonal promotions: Makes limited-time offers stand out clearly.
• Stores with high-ticket items: Strikethrough pricing makes larger discounts feel more impactful.
• Brands competing on price: Reinforces affordability by showcasing original vs. discounted prices.
• Retailers with tiered pricing: Useful for showing markdowns across different product variations.

» Discover how to bulk add discount codes to your Shopify store

2. Highlight Savings with Badges

One great method for displaying discounts is to incorporate on-brand badges or labels indicating the discount percentage or amount saved. This draws attention to the deal without overwhelming the collection page. Many apps offer this type of display, but be sure to use it sparingly.

Who benefits the most from discount badges?

Businesses that want to highlight savings with badges can gain the most from this strategy. It works particularly well for:

• Retailers with frequent sales: Stores running seasonal promotions or flash sales can grab attention quickly.
• Brands with competitive pricing: Businesses that emphasize affordability can reinforce their value proposition.
• Stores selling high-ticket items: Showing the amount saved on expensive products can make discounts feel more substantial.
• Merchants with limited-time offers: Urgency-driven marketing benefits from clear, bold discount indicators.
• Businesses in highly visual niches: Fashion, beauty, and electronics retailers can enhance product pages with eye-catching labels.

» While discounts on your Shopify store are key, here are more general tips to improve your store

Psychological Pricing Strategies for Displaying Discounts

Implementing psychological pricing strategies on your Shopify product pages can definitely influence customer behavior and boost sales. Here are some effective pricing tactics you can consider using

Charm Pricing

This is when you set prices ending in .99 (e.g., $9.99 instead of $10.00), creating the perception of a better deal due to the ‘left-digit effect.’ However, for luxury or high-quality products, this strategy may backfire, as rounded prices (e.g., $100.00) can convey higher value and prestige.

Center-Stage Effect

Positioning your preferred product or pricing plan in the middle of a lineup leverages the center-stage effect, where consumers are naturally drawn to the central option. This strategy is particularly effective when offering product bundles or subscriptions. Placing the most profitable or balanced option in the center can guide customers toward that choice.

Price Anchoring

Displaying the original price alongside the discounted price (e.g., $50.00 $35.00) establishes a reference point, making the discount more appealing. This comparison highlights the perceived value and savings, making the offer feel more substantial and encouraging customers to make a purchase.

» Find out how to combine discounts on Shopify to incentivize customers to buy more

Auto Rewards Toolkit

Easily generate auto-discounts from orders using smart, personalized, flexible rules.

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Maximizing Sales with Discount Display Strategies in Shopify

By using these strategies to show discounts on your product pages in Shopify, you can improve customer engagement and increase sales. Showing the original price alongside the discounted price provides clarity and creates a stronger perception of value.

The clearer you make the discount, the more likely customers are to take action. These strategies help reduce friction in the buying process, build customer trust, and improve conversion rates, ultimately driving customer satisfaction.

» Read this Order to Discount review to gain an in-depth understanding of the app