Creating One-Time Discount Codes in Shopify
Learn how to create and use one-time discount codes in Shopify to boost sales and customer loyalty.
Updated August 6, 2024.
One-time discount codes are special offers that customers can use only once.
Unlike regular discount codes, these are unique to each customer, making them ideal for targeted marketing. Since clients can only use them once, these exclusive codes help encourage quick action.
This post will show you how to craft and use these codes in your Shopify store to increase sales and keep customers coming back.
» Set up smart, personalized discount rules that work for you
3 Benefits of Using One-Time Discount Codes
One-time discount codes are powerful marketing tools because they:
- Create urgency: When customers know they can only use a code once, they're more likely to make a purchase quickly.
- Personalize the shopping experience: Giving a customer a code just for them can make them feel valued, which can lead to more loyalty to your brand.
- Help track marketing success: By seeing how these codes are used, you can easily tell which promotions work best and adjust your strategy accordingly.
» Find out how customer loyalty discounts can boost your retention rates
How to Create One-Time Discount Codes in Shopify
To create one-time discount codes in Shopify, follow these steps:
- Access your Shopify account and navigate to Discounts in the left menu.
- Select Create Discount.
- Choose the type of discount you want to offer.
- Select Discount code and enter a unique code for your discount.
- Decide on a percentage off or fixed amount discount.
- Determine the discount value.
- Specify any minimum purchase requirements or eligible customers.
- Find the Maximum discount uses section and choose Limit to one use per customer.
- Review all settings for accuracy. Then, activate the discount by clicking Save discount.
Tip: For more targeted campaigns, you can:
- Set specific start and end dates for the discount
- Apply the discount to particular products or collections
» Learn how to create a percentage discount in Shopify
Add Discount Codes Quickly With Automation Tools
While Shopify's built-in tools work well, apps like Egnition's Auto Rewards Toolkit can make managing discount codes even easier. To set it up:
- Visit the Shopify App Store and search for Auto Rewards Toolkit.
- Install the app by following the prompts.
- Access the toolkit from your Shopify dashboard once installed.
- Click the Automated Discount button and then choose Add New Automated Discount.
- Select an order type for the discount and then click Next.
- In Discount Settings, toggle the button next to Limit to One Use per Customer to make it a one-time discount.
Key Features of Auto Rewards Toolkit
The Auto Rewards Toolkit offers several advanced features to streamline your discount code strategy:
- Automate discount creation and emails: Set rules to automatically create and send personalized discounts to customers.
- Use templates: Make templates for your discounts and emails to save time and keep your messaging consistent.
- Customize based on order value: Create rules to give different discounts based on how much a customer spends.
» Learn how to bulk add discounts to your Shopify products
Tips for Successfully Creating One-Time Discount Codes
To make the most of one-time discount codes, consider these strategies:
Use One-Time Discount Codes Effectively
Maximize the impact of your codes by:
- Analyzing customer behavior to identify peak browsing times and popular products
- Timing discount code delivery for these peak periods or shortly after customer interest is shown
- Segmenting customers based on shopping habits for targeted offers
Track Your Results
Monitor the performance of your discount codes by:
- Utilizing Shopify's analytics to track code usage and sales impact
- Exploring additional analytics tools for more detailed insights
- Continuously refining your discount strategy based on performance data
Create Discount Codes That Convert
Craft memorable and impactful codes by:
- Combining easy-to-remember letters and numbers
- Incorporating your store name or campaign theme into the code
- Using seasonal or event-related terms for relevance
» Understand how to effectively use Shopify discount codes with our expert tips and examples
Capitalize on the Benefits of One-Time Discount Codes
Whether you use Shopify's built-in tools or an app like Auto Rewards Toolkit, creating one-time discount codes is straightforward and can greatly benefit your store. With these strategies, you can use them to help your Shopify store grow and succeed.
Just remember to analyze your data, time your offers well, and keep improving based on what works.
» Interested in more advanced discount strategies? See how to apply flexible generosity rules for automated, personalized discounts on every order