What's the best way to calculate the potential impact of BOGO discounts on my profit margins?

Asked 2 years ago

What's the best way to calculate the potential impact of BOGO discounts on my profit margins?

Discount calculationsBogoBuy one get one freeProfitability

Zaiden Barnes

Saturday, August 26, 2023

Calculating the impact of BOGO discounts on profit margins entails a multifaceted analysis. Consider factors like cost per unit, anticipated sales increase, and potential cannibalization of full-priced sales. Craft a detailed spreadsheet comparing scenarios with and without the BOGO offer. This analytical approach empowers informed decision-making, safeguarding healthy profit margins.

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