Best Ways to Automate Post-Purchase Emails in Shopify

Head and shoulders photo of Jessica Hughes
By Jessica Hughes
Joel Taylor
Edited by Joel Taylor

Published July 3, 2024.

eCommerce customer using a laptop with a post-purchase email alert icon

Before you can set up your automated follow-up emails or personalized messages, you need to know what they are and how they work.

Essentially, automated emails operate under a set of predetermined rules that trigger an email or a personalized message. These messages are then sent based on particular actions that customers do or don't do using marketing or email automation software.

But how can emails be automated? Most automated emails are sent via email marketing software.

Can You Manually Automate Post-Purchase Emails?

When you think about sending post-purchase emails out to your customers as a marketing incentive, you think you need to craft an email thanking each individual for buying your product and send them out one by one.

However, in this day and age, that is no longer the case. With the litany of automated email software available nowadays, the only manual element is crafting your own personalized message.

Best Apps for Post-Purchase Emails

Shopify has a built-in automated email feature called "Shopify Email" that is free to install, but additional charges may apply. It helps you design emails easily and requires no previous coding experience.

If you choose not to use Shopify Email, here are two more of the top-rated automated email apps available in the Shopify App Store:

  1. Automizely is a good choice if you're looking for software that does non-intrusive pop-ups as well as automated newsletters and welcome and abandoned cart emails. Additionally, it's free for the first 300 contacts, after which it's $11/month.
  2. Klaviyo is a great fit if you're looking for email as well as SMS automation. It's free to install and use for the first 250 email contacts and the first 50 SMS contacts; however, additional charges may apply.

» Struggling to manage multiple Shopify stores? Take a look at our guide to multiple Shopify store management

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