Automatically Email Your Customers About Out-of-Stock Items

Informing your customers about out-of-stock items has never been easier with Shopify's integrated system or a separate program in the app store.

Head and shoulders photo of Jessica Hughes
By Jessica Hughes
Head and shoulders photo of Michelle Meyer
Edited by Michelle Meyer

Updated July 27, 2023.

Unfortunately, it happens to the best of us.

Your customer has spent hours looking for a specific product, scouring Google high and low, and they've finally come to your Shopify store because you're offering it at the lowest price.

There's a catch, however—you no longer have it in stock.

Some merchants choose to continue selling when out of stock in Shopify, and others hide their out-of-stock variants. Whether it's part of a strategy or an unhappy occurrence, you must contact the customer.

Here are some of the best practices and main considerations when attempting to write an out-of-stock email to your client.

How to Craft an Out-of-Stock Email to a Customer

As soon as your customer has tried to buy a product from you that's out of stock, you should send them an email explaining the situation:

  • Apologize for the inconvenience caused and tell them why it has happened (perhaps there's a delay in delivery), but don't give them excuses.
  • Recommend a collection of related products that might satisfy them enough to buy, but don't be disappointed if they choose not to go with one of them.
  • Include a way for them to reach customer service through an email address, a phone number, or both.
  • Add a reason for them to shop with you again, like a coupon or a free item with their order.

Make sure to send a follow-up email to your customer the moment you have the product back in stock.

How to Send Automatic Out-of-Stock Emails

You could manually set up a back-in-stock notification form where your clients fill in a few details, and Shopify automatically notifies them when the products are back in stock.

Alternatively, there are various apps available. A recommended app in the Shopify app store is Out-of-Stock Police by Egnition. Able to fully integrate with Shopify, there are various packages available to suit your needs best.

Out-of-Stock Police

4.8/5(155 reviews)

» Read the following Out-of-Stock Police review to learn more about this handy app

Keep Your Customers Easily Informed

It's easy for you to inform your customers about out-of-stock items via email. The only difficult part is choosing whether to use an app or set it up manually.

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