How to Set up Multiple Domains Under One Shopify Account

Your Shopify store is doing well, and now you're thinking about branching out. Maybe you want to reach new markets, target different customer segments, or create specialized sub-stores for specific products. Expanding your online presence can be a smart move, but you might be wondering how to manage multiple domains within your Shopify account.

Whether you're looking to improve branding, streamline operations, or optimize for international customers, understanding how Shopify multiple domains work is key. Let’s walk through the essentials of setting up and managing multiple domains on Shopify.

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Can You Have Multiple Websites on Shopify?

In short, yes. But there's a twist. Shopify gives you one main domain. Then, you can add up to 10 subdomains in addition to your myshopify.com URL. These would be the same as having different sections in a brick-and-mortar store.

Remember, having multiple domains isn't the same as having multiple Shopify stores under one domain. It's more like having various entrances to the same shop. Each entrance might appeal to different customers, but they're all coming into the same store.

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How to Add a Subdomain to Your Shopify Store

You can set up a subdomain for your Shopify-managed domain by following these steps:

1. From your Shopify admin, navigate to Settings > Domains.
2. Click Manage for the domain that you want to customize.
3. Under the Subdomains section, select Add subdomain.
4. Enter the prefix you wish to add: — Enter the two-letter country code for your target market when creating foreign subdomains. For example, "fr" is for France, and "hk" is for Hong Kong. — For all other subdomains, enter the text that you wish to add as a prefix. For instance, "outlet" or "blog."
5. Click Add subdomain.

» Apart from multiple domains, check out these additional ways to make your Shopify store even better

Build Up Your Store With Minimal Effort

After setting up your domains, you should consider practicing test orders before launch. You can use sample data to visualize your store's layout and functionality.

There are tools available that can automatically add mock products, images, and even simulated orders to your store. This can be helpful for testing purposes or understanding how your store might look when fully stocked.

One such tool is Egnition's Simple Sample Data. It lets you:

• Choose from different sample datasets
• Create test customers and orders
• Easily remove the sample data when you're done

» Want to learn more about this handy app? Check out the following Simple Sample Data review

Generate Sample Data With a Single Click

Generate customers and orders for testing user journeys and flows.

Use Simple Sample Data at no cost as a development store.

Populate your shop with one of three sample datasets.

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How to Connect Multiple Google Domains

If you have more than one Google domain that you'd like to connect to your Shopify account, you can do so by following these instructions:

1. From your Shopify admin, navigate to Online Store > Domains.
2. Select Connect existing domain.
3. Enter the subdomain that you wish to connect to, such as "shop.kids-toys.com."
4. Select Next.
5. Click Connect automatically.
6. In the Sign In window, log in to your Google Domains account.
7. Click Connect.

Once you're done, allow 24-48 hours for the domain to reconfigure.

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Benefits of Having Multiple Domains Under One Shopify Store

Setting up multiple domains and subdomains on Shopify—and testing them—may sound like a lot of work. But it's worth the effort because it helps you:

• Reach new markets: By setting up domains for different countries, you’re essentially creating a local shop in each place, allowing you to expand your customer base and increase visibility.

• Build trust: Using subdomains shows customers that they are still part of your main brand. It creates a familiar, yet tailored experience for different audiences.

• Create special areas: You can create unique sections for VIP customers or specific product lines. This allows you to provide special access or exclusive experiences tailored to specific customer groups.

• Share your knowledge: Starting a blog on a subdomain (e.g., blog.yourstore.com) provides a platform to share your expertise and connect with customers, while also improving SEO and attracting new visitors.

• Try new things: Subdomains offer a great way to test new product lines, marketing campaigns, or features. It’s a low-risk way to experiment and gauge customer interest before fully launching.

• Keep your store organized: Using multiple domains allows you to allocate specific areas of your business to dedicated subdomains, keeping your store organized and making it clearer for customers to navigate.

» Manage your multiple Shopify stores with these strategies

Making the Most of Multiple Domains

To make the most of multiple domains on Shopify, start small and gradually set up your domains. Each subdomain should have a clear purpose, target a specific audience, and cater to their needs. Also, ensure that your branding remains consistent across all domains so customers know it's all part of the same business.

Additionally, before launching a new subdomain, thoroughly test everything to check that it works properly. Click every link and try every feature. Once your domains are live, pay attention to how customers interact with them. You might uncover valuable insights.

Finally, ask for customer feedback on your new domains and use their input to make improvements.

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» Follow these best practices to manage your multiple Shopify stores properly

Expand Your Shopify Presence

Setting up multiple domains on your Shopify account isn’t just a possibility—it’s a powerful strategy for growing your business. It allows you to test new ideas, target new customer segments, and create a more organized shopping experience tailored to different needs.

Start small, test your domains thoroughly, and keep your customers at the center of your strategy. When your domains cater to the specific preferences of your audience, it encourages repeat visits and fosters loyalty. With the right approach, your Shopify store can expand in ways that keep customers coming back. Happy selling!

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