How to Add Meta Descriptions to Shopify Collections
Discover how to add and optimize meta descriptions for your collections so you can attract more customers and easily improve your SEO.
Published November 5, 2024.
Adding meta descriptions to your collections is essential for improving your Shopify site’s SEO and attracting customers. Let’s break down what you need to know.
» Explore ways to make your Shopify store better
What Is a Meta Description and Why Is It Important for SEO?
A meta description is a text that appears below your website's title in Google and other search engines. It describes the content of your web page in a few words.
Meta descriptions are important because they help Google understand what your webpage is about and can improve your ranking for relevant keywords. A well-crafted meta description can lead to higher visibility in search results.
» Optimize your Shopify store when you understand the differences between categories and collections
Steps to Add a Meta Description to a Shopify Collection
- Go to the collection you want to edit.
- Scroll down to the Search Engine Listing section.
- Click Edit.
- Enter your meta description text.
Example of an Optimized Meta Description for a Fashion Brand
Shop our wide range of luxury fashion accessories for autumn online and in stores now! Shop handbags, shoes, scarves, jewelry, and more from Anine Bing, Ganni, and other favorite designer brands. Get free next-day delivery on all orders over $30.
Simple Sample Data
With a single click, Simple Sample Data can populate your development store with:
Products with images
Smart and custom collections
Customer data
Order information
Best Practices for Writing Effective Meta Descriptions
- Create unique descriptions for each page on your site.
- Include relevant information about the content in the description.
- Ensure to include relevant keywords (some keyword research may be required to get the best results).
- Include calls to action such as "Shop Now," "Book Now," etc.
- Include sales motivators such as "Free Shipping," "Next Day Delivery," "20% OFF," etc.
» Consider how Shopify product tags affect your online store's SEO
Common Meta Description Mistakes to Avoid in Shopify Collections
- Not researching keywords to optimize meta descriptions.
- Failing to update meta descriptions seasonally or based on customer trends.
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Measuring Effectiveness of Meta Descriptions
You can check the effectiveness of your meta descriptions using Google Search Console. This tool provides insights into which keywords are performing well and other valuable SEO insights.
» Check out the best SEO apps for Shopify to help your store stand out and drive more sales.
Troubleshooting Meta Descriptions Not Displaying Correctly
- Make sure your meta description is under the recommended length of 50 to 160 characters.
- Check the HTML code to ensure your meta description is included and that there is only one meta description for the page.
- Check the HTML code to ensure there is only one title for your page.
- Change up your meta description.
Shopify Collections: Optimizing Meta Descriptions
Make your meta descriptions specific and valuable. Include your unique selling points and competitive keywords around your products, categories, and brands. Optimize these for all your pages, products, and categories. Now you're ready to enhance your Shopify collections with compelling meta descriptions.
