How to Effortlessly Connect Your Instagram to Shopify
Learn how to connect your Instagram to Shopify and discover how integrating these platforms can help you showcase products, boost sales, and create a seamless shopping experience.
Updated March 20, 2025
Instagram has become a powerful tool for online sellers, and knowing how to connect Instagram to Shopify can help turn your social media presence into a profitable sales channel. By integrating Instagram with Shopify, you can showcase products directly in posts, stories, and live videos, making it easier for customers to shop.
In this blog, we’ll explore key Instagram Shopping features—like product tags, live shopping, and Instagram Checkout—that help businesses drive engagement and boost sales. We’ll also walk you through how to link your Instagram account to Shopify, so you can start selling seamlessly and reach more customers.
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Benefits of a Shopify Integration With Instagram
- Smooth and effortless shopping experience: Instagram integration with Shopify lets customers browse and buy your products directly from their Instagram feeds. Shoppers can simply tap on product tags in your posts and instantly checkout, reducing friction and making shopping convenient.
- Increased brand visibility: Connecting your Shopify store with Instagram can significantly increase your product visibility. Instagram is highly visual, making it ideal for showcasing attractive images and videos of your products. With around 1 billion active monthly users, Instagram offers huge potential to reach new audiences who might never have found your store otherwise
- Improved customer engagement: When your Shopify products are integrated into Instagram, you can interact directly with customers who comment, ask questions, or react to your content. The median engagement rate for an Instagram post across all industries is 4.59%, which is more than 10 times higher than Facebook and 20 times higher than Twitter.
- Leveraging user-generated content: When you learn how to connect your Instagram account with Shopify, you can easily leverage content created by your customers. Encouraging customers to post photos or videos featuring your products helps build trust and credibility. Authentic customer posts act as real-life recommendations, often influencing new customers more effectively than traditional ads.
» Check out these tips to ensure your ideal customer keeps coming back
Instagram Shopping vs. Other Sales Channels
| Feature | Instagram Shopping | Facebook Marketplace | Traditional E-commerce |
|---|---|---|---|
| Effectiveness | High engagement and impulse buying due to visual content. | Broad reach but less engagement for branded products. | Requires strong SEO and marketing to drive traffic. |
| Audience Reach | High engagement and impulse buying due to visual content. | Wider demographic but less product discovery intent. | Depends on brand reputation and marketing efforts. |
| Conversion Rates | Higher due to seamless shopping integration. | Moderate; users often compare prices elsewhere. | Varies based on UX, trust, and promotions. |
» Do you have a new product to sell? Learn how to forecast sales
Eligibility Requirements for a Shopify Integration With Instagram
Instagram account type requirements
Your Instagram account must be a professional (Business or Creator) profile linked to your Facebook business page. Personal Instagram accounts are not eligible for product tagging.
Availability of Instagram shopping by region
Instagram Shopping is only available in certain countries/regions. Your business must operate in a supported market for Instagram Commerce.
Compliance with Instagram's commerce policies
All products must comply with Facebook and Instagram’s Commerce Policies and terms, including their Community Guidelines to avoid approval issues.
Active Shopify store requirements
You need an active Shopify online store that's not password-protected, with a domain you own for checkout.
Facebook business page and manager account
You must have a Facebook Business Page for your store and a Facebook Business Manager account, and they should represent the same business/brand as your Instagram profile.
Account trustworthiness and authentic presence
Your accounts should demonstrate trustworthiness with an authentic presence, meaning you should have some followers, profile info, and posts.
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How to Connect Your Instagram to Shopify
Step 1: Account Setup
Convert your Instagram profile to a business (professional) account if you haven’t already.
In the Instagram app, go to your profile settings and select “Switch to Professional Account.”
Choose "Business" and follow the prompts.
Tip: Make sure to fill out your business profile information like the website URL, contact email, etc. during the setup.
If you don’t have one already, create a Facebook Page for your business. On Facebook, click the plus (+) icon or dropdown and choose “Create Page”, then follow the steps to set up your business page with the name, logo and information.
Set Up Facebook Business Manager to manage your shop and catalog. You can set this up at business.facebook.com. In Business Manager, add your Facebook Page and your Instagram account to the business.
Link your Instagram business account to your Facebook Page through your Page settings. On Facebook, navigate to Page Settings > Instagram and click “Connect Account”. Log in to your Instagram within the prompt to officially associate the two.
After connecting, your Facebook Page should show your Instagram handle, and your Instagram profile will be linked to that Page. This connection is crucial for Shopify to later link the catalog and for Instagram to verify your shop.
In Meta Business Manager, verify the domain of your Shopify store.
To do this, go to Brand Safety > Domains in Business Manager, add your domain and follow one of the verification methods which include adding a DNS TXT record, uploading an HTML file, or adding a meta tag to your Shopify theme.
» Linking your Instagram account to Shopify is just the first step. Here are some other tips to improve your Shopify store
Step 2: Connect Instagram Shopping to Shopify
To add the Facebook & Instagram Sales Channel in Shopify you need to log into your Shopify admin, go to Settings > Apps and sales channels and click “Shopify App Store.”
Search for “Facebook & Instagram by Meta” (this is Shopify’s official integration app) and click "Install."
In the Facebook & Instagram channel on Shopify, you’ll have the option to set up Facebook Shop, Instagram Shopping, and Facebook Marketing.
Click Start setup under Instagram Shopping (you can also start with Facebook Shop because the process overlaps) and Shopify will prompt you to connect your Facebook account.
Click “Connect Account” and log in to the Facebook account that is an admin of your Business Manager and Facebook Page. After logging in, you’ll be returned to Shopify to continue the setup.
Shopify will detect your available Facebook Business assets. Choose the Business Manager that you set up. Then select your Facebook Page from the dropdown.
Remember to also confirm your Instagram account associated with that page. Here, your business Instagram handle should appear for selection.
During the setup, Shopify will either allow you to select an existing product catalog or create a new one for your shop. Choose “Create new catalog” (unless you already have a Facebook catalog for your products).
Shopify will then sync your Shopify products to this catalog. All products that are set to be available on the Facebook/Instagram channel in Shopify will populate the Facebook catalog.
Take Note: After connecting, your Instagram business account and the linked catalog will go through a review by Instagram. This is an automated review to ensure your account meets the commerce eligibility criteria.
If you also set up Facebook Shop in the process, your Facebook Page will now have a Shop section or the new Shops experience via Commerce Manager. You can manage the Shop in Commerce Manager.
Step 3: Enable Product Tagging and Instagram Shopping
After Shopify and Meta are connected and your Instagram Shop is approved, you can turn on Instagram’s shopping features and start tagging products.
By now, Shopify should have created a product catalog on Facebook containing your store products.
Once you receive approval, you need to activate the shopping feature on Instagram and link your catalog to your Instagram account.
To do this, open the Instagram app and go to your Profile. Tap the menu (☰) in the top right and go to Settings. Go to the Business settings, and look for the Shopping option.
If you don’t see “Shopping,” it means your account is still under review .
Tap Shopping and then Continue. You’ll be prompted to select a Product Catalog to connect to your Instagram account.
Choose the catalog that was created for your Shopify store. It may be named after your business or “Shopify Product Catalog”. Once done, the Shopping feature will be enabled on your Instagram account.
» Now that you know how to connect your Instagram account to Shopify— learn how to sync your Shopify Store to your TikTok Shop
Smart Inventory Solutions
Learning how to connect Shopify to Instagram is the first step—EGNITION’s tools can help you optimize your store even more.
StockIQ: Automate out-of-stock product management.
Multi-Store Sync Power: Sync inventory across stores effortlessly.
Bestsellers reSort: Organize products by top sellers for better visibility.
How to Tag Products in Your Instagram Feed
After enabling shopping, you can tag products in your feed posts and stories. Here’s how:
- For tagging in posts, create a new Instagram post as usual. On the caption screen, tap “Tag Products”.
- This option appears below “Tag People” when you have Shopping enabled. Tap on the photo where the product is, then search or select the product from your catalog list to tag it.
- You can tag up to 5 product tags per image, or up to 20 total tags in a carousel post.
- After tagging, share the post.
- Your post will display a shopping bag icon, and users can tap the image to see the product names and prices, then tap again to view the product details.
» Make sure you have good quality photos. Here are the best product editing apps you can use
How to Tag Products in Your Instagram Stories
- To tag an Instagram Story, you can add a Product Sticker.
- Tap the sticker icon and choose the Product sticker, then select a product from your catalog to feature.
- The product sticker will display the product name and users can tap it to view the item.
After tagging products, your Instagram profile will display a “View Shop” button or a shopping bag icon that leads users to your Instagram Shop, where they can browse all your products.
» Make sure you have good quality product photos. Here's everything you need to know about image optimization
Top Instagram Shopping Features to Boost Sales
A lot of e-commerce sellers sometimes wonder, can you sell products on Instagram? The answer is a resounding yes! Instagram offers powerful features that can enhance your sales strategy and help you reach more customers.
Here are some key features that can boost your Instagram Shopping experience:
- Product tags on posts: Product tags are incredibly effective because they instantly turn your everyday Instagram posts into mini-storefronts. Imagine sharing a beautiful image featuring your product, then tagging it directly so customers can tap and shop immediately.
- Live shopping sessions: Hosting live shopping sessions lets you showcase products in an interactive and personal way. Customers can ask questions in real time, see demonstrations, and receive exclusive offers.
- Instagram stories with product stickers: Instagram Stories are incredibly engaging and perfect for casual, spontaneous content. Adding product stickers to your stories lets customers instantly shop featured items.
- Instagram Checkout: Instagram Checkout lets customers buy directly within Instagram, creating a streamlined, frictionless shopping experience. With fewer steps between discovering and purchasing, customers are less likely to abandon their carts.
» Check out these marketing incentives to retain e-commerce customers
Boost Sales with Shopify and Instagram Integration
Understanding how to connect Instagram to Shopify is key to turning your social media presence into a powerful sales channel. With features like product tags, live shopping, and Instagram Checkout, you can create a frictionless shopping experience that keeps customers engaged and drives more sales.
By integrating your Shopify store with Instagram, you make it easier for shoppers to discover, browse, and purchase your products—all without leaving the app. If you haven’t set up Instagram Shopping yet, now is the perfect time to take advantage of this integration and boost your store’s growth.
» Learn more about our automated Shopify apps that can help to improve customer experience
