How to Change Text on the "Add to Cart" Button in Shopify: A Step-by-Step Guide
Every e-commerce store needs a clear and compelling "Add to Cart" button. Below, we will discuss how to change the "Add to Cart" text in Shopify to make it more engaging for your customers.
Updated November 20, 2025
The simplest approach is often the best one, and while "Add to Cart" is a clear, direct, and straightforward call to action, you may want to change your button text.
Customizing the "Add to Cart" button text can enhance user experience, drive conversions, and strengthen your brand. We've created a simple step-by-step guide so you can tailor your text to your Shopify store's needs.
» Take control of your Shopify store through automation
Meet the Expert
Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. She's also the marketing manager for Fera Product Reviews.
How to Change "Add to Cart" Button Text in Shopify: Step-by-Step Guide
Step 1: Go to the Online Store in Your Shopify Admin
Log in to your Shopify admin panel and look at the left sidebar. Click on Online Store to expand the menu options.
Step 2: Click on Themes
Under the Online Store menu, click on Themes.
Step 3: Click the "..." Button Next to Your Theme
Find your current theme (the one that says "Current theme").
Click the three dots (...) button on the right side of the theme card to open the actions menu.
Step 4: Select "Edit Default Theme Content"
From the dropdown menu that appears, click on Edit default theme content.
Step 5: Search for "Add to Cart"
In the theme content editor, you'll see a search and filter icon at the top right of the form fields. Click on it.
Type "Add to Cart" into the search box. The editor will show you all instances where "Add to Cart" appears in your theme, such as:
- Add to cart
- Add to cart button
- Added to cart
Step 6: Enter Your Desired Text and Click Save
Click on the "Add to cart" field you want to change. Delete the existing text and type your new button text, such as:
- "Buy Now"
- "Add to Bag"
- "Shop This Item"
- "Get Yours"
- Or any custom text you prefer
Once you've entered your new text, click the Save button in the top right corner.
What Happens Next?
Your changes take effect immediately! Visit your online store and check any product page - you'll see your new button text displayed instead of "Add to Cart."
» Learn how to remove the add to cart button in Shopify
Testing Your New Add to Cart Button
It's important to monitor your store conversions to ensure that your new text is having the desired effect. If conversions remain the same or drop as a result of your change, you can easily revert to the original wording by following the steps above.
Pro Tip: Try pairing your button text update with small design changes, like adjusting the button color or size, to make it stand out more and catch shoppers’ attention.
» Check out why you should use ABC analysis for your Shopify store
Perfect Your Call to Action: 5 Add to Cart Best Practices
1. Keep It Action-Oriented
- Use text that prompts action, such as "Shop Now," "Get Yours," or "Add to Bag." Action verbs create a sense of immediacy and drive.
- Avoid passive language or unclear phrases like "Proceed".
2. Test Variations
- A/B test different button texts to find what resonates best with your audience. Use tools like Shopify analytics or third-party apps to track conversion rates.
3. Emphasize Visual Design
- Use contrasting colors for your button so it stands out. Stick to your brand's visual design, but ensure the button is easily noticeable.
- Choose readable fonts and appropriate sizes for mobile and desktop screens.
4. Add an Emotional or Practical Touch
- Incorporate urgency or exclusivity, e.g., "Add to Cart–Limited Stock!"
- Highlight perks like free shipping.
5. Optimize for Clarity and SEO
- Use clear, action-oriented text like "Buy Now" to improve user understanding and boost engagement.
- Avoid vague phrases such as "Submit" that may confuse customers and hinder conversions.
» Looking for additional ways to enhance customer experience? Read our successful marketing incentives to retain e-commerce customers
Optimize the Buyer Journey Beyond "Add to Cart" Text Changes
Consider alternative options to help manage your inventory and boost conversions like Egnition's BestSellers reSort, which will help you to reorganize your store based on sales or new inventory. This can help you customize how effectively your stock flows, ultimately increasing sales.
Drive Conversions with a Simple Button Text Update
The "Add to Cart" button may seem like a small detail on your Shopify store, but it plays a critical role in the shopping experience and your store’s success. Customizing the button text offers an opportunity to align it with your brand’s tone and connect with your audience more personally. Phrases like "Buy Now" or "Add to Basket" might feel more relatable or urgent than the generic "Add to Cart," which can encourage more interactions and ultimately drive conversions.
Even small changes to the button, like text updates or visual design tweaks, can lead to noticeable improvements in user engagement. By testing different variations and tracking your store’s performance, you can improve your Shopify store, enhance the customer experience, streamline the purchase journey, and potentially increase sales with a simple but effective update.
Enhance Your Store With EGNITION Tools
Boost customer experience and simplify inventory with apps like Best Sellers reSort, Out-of-Stock Police, and more.
