I Paused My Shopify Store: What Happens Next?
Published July 3, 2024.
Hitting the pause button on your Shopify store comes with uncertainties. But if you manage it correctly, it can be a calculated move to help you strategize for the future. Below, we look at the different implications and affected areas of pausing your Shopify store to help you plan your next steps.
- Store visibility and customer access
- Impact on marketing and advertising
- Inventory management
- Billing and subscription
1. Store Visibility and Customer Access
When you pause your Shopify store, your storefront is hidden. While existing customers can still check their order history and account information, none of your customers can place any new orders.
Pro tip:
Make sure you manage your customers' expectations. Communicate the details of any changes or closures well beforehand.
2. Impact on Marketing and Advertising
Remember to redirect or also pause any marketing and advertising efforts that lead to your store. Refresh your marketing materials to reflect your temporary closure to keep all your customers informed.
3. Inventory Management
Your stock levels or product details aren't directly impacted by pausing your Shopify store. You can use this time to actively manage inventory, updating your links and systems to reflect changes. This guarantees precise stock levels and avoids problems when your store reopens.
Easily Keep Track of Your Inventory With an Egnition App
- Automatically organize products and collections
- Keep your products indexed by search engines
- Stay updated with stock notifications
4. Billing and Subscription
Even though your store is paused, Shopify can still charge your regular subscription fees. Consider downgrading or adjusting your subscription plan to accommodate this.
Pressing Play: Resume Your Shopify Store
To reactivate your paused Shopify store:
- Log in to your Shopify admin.
- Navigate to Settings > Plan and permissions.
- Review the available plan options.
- Choose the best-suited option for you.
- Complete the payment process.
Once your store is active, review and adjust your settings, inventory, and marketing materials to make sure everything is right.
Pro tip:
You can incentivize your customers to explore your new store with a special discount.
Leveraging the Pause as an Opportunity
Pausing your Shopify store presents an opportunity for reflection and strategic planning. You can embrace it as a chance to refine your strategies, strengthen your brand, and prepare for a successful comeback.
