How to Bulk Add Discounts for my Shopify Products

Adding discounts doesn't have to be a slow, tedious process. Learn how to save huge time by bulk adding promotions.

Adeel Qayum writer profile picture
By Adeel Qayum
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Edited by Nelsy Mtsweni

Published March 27, 2024.

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If you offer bulk discounts on Shopify, you'll have a better chance of increasing your sales and average order value. That's because almost half of U.S. shoppers aged 18 to 34 are most likely to use online coupons when making purchases. With that in mind, here's our step-by-step guide to applying bulk discounts on Shopify, with extra tips for simplifying the process.

Looking to reward repeat shoppers? Discover if loyalty discounts lead to better retention

Meet the Expert

Adeel Qayum is a digital content strategist with over a decade of experience creating effective copy for SaaS and B2B companies. He has a Master's Degree in Digital Marketing and specializes in long-form content creation. Adeel has worked with notable clients like Shopify, Oberlo, and AfterShip.

Step-by-Step Guide to Apply Bulk Discounts on Shopify

Shopify has a built-in feature allowing you to create bulk discounts directly from the platform, meaning that you don't necessarily need a third-party app to do so.

  1. Log in to your Shopify dashboard and go to Discounts > Amount off order.
  2. a screenshot of a screenshot of a product description
  3. You can set a percentage discount based on the minimum purchase or a minimum quantity of items. Opt for the latter, which allows you to tie the discount to a bulk purchase.
  4. a screenshot of a cell phone description
  5. Set a start and end date for your discount. Click Save Discount to activate it.
  6. a screen shot of a computer screen with a number of items on it

» Find out how to combine discounts on Shopify to incentivize customers to buy more

Tips for Simplifying the Discount Process on Shopify

When creating a percentage discount on your bulk offers, focus on products that customers tend to buy together or in large quantities. Regularly review your sales and inventory data to identify top-selling products and adjust bulk pricing accordingly. This helps you meet your customers' changing needs.

Specifically, be sure to:

  • Analyze sales and inventory data regularly to see which products sell well versus those that don't.
  • Use these insights to tweak bulk discounts on an ongoing basis. Respond swiftly when customer behavior and preferences shift.
  • Make data-driven decisions to optimize bulk pricing for increased sales and customer satisfaction.
  • Keep a close eye on store analytics so you can adapt quickly as needs change.

Tools like Egnition's Auto Rewards Toolkit app can help automate part of this process by generating tailored discounts based on each customer's order history. This app generates customizable emails that can be sent with a single click.

This streamlines the bulk discount process for merchants while enhancing the shopping experience for customers. If you're not sure whether this app is the right choice for you, try it out with a 7-day free trial before committing.

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