Automate Your Shopify Store

Learn about the best ways to automate your e-commerce business and manage your inventory across multiple Shopify stores.
7 Easy-To-Follow Steps to Optimize Your Shopify Product Images
All-in-one image master7 Easy-To-Follow Steps to Optimize Your Shopify Product ImagesImages are essential to an online store but when they aren't correctly optimized, they can negatively impact your Shopify store by slowing down your website speed. The world is a visual place, and without high-quality product images that don't affect your site speed, you will find it nearly impossible to make sales, regardless of whether your customer is viewing your store via mobile or desktop. To optimize your product images on Shopify, you will need to go through a multi-step process involving various elements and changes. 1. Prioritize Product Photography Unique content is easier to create and is favored by search engines such as Google, so it's important to take as many high-quality product images as possible. When taking pictures of your products, consider your camera angle, background, and lighting. Finally, consider the dimensions of the image. Images with larger dimensions take longer to load and slow down your site. Visitors will be viewing your store on different-sized screens, so ensure that your product images are responsive. 2. Use the Correct File Type The file type of your images will have an impact on your store's performance and appearance. By using the correct image file type, you can: Ensure your images hold all their intended color and detailEnsure your images aren't stretched or pixilatedReduce webpage load speed Two of the most commonly used image file formats are JPEG and PNG. JPEG: This is easily the most used image format as it has the smallest file size and best picture quality. JPEGS also hold their quality and detail better when compressed. PNG: PNGs can also be used for store images, although their file size is larger and they lose quality when compressed. PNGs are great for transparent backgrounds or small images with high detail. 3. Name Images Appropriately Every image that you take with your camera will have a default name provided for it. Although it's possible to upload the image as is, to boost your SEO, you'll want to give your image file an appropriate name. Your image name should be keyword rich and descriptive. Take the following product as an example: Your camera may produce a default generic name such as "DCMIMAGE10.jpg", however, this is far from ideal. Instead, consider renaming the file to something SEO friendly and descriptive such as "2022-Crocodile-Leather-Men-Shoe.jpeg". 4. Resize & Compress Images As Google uses page load speed as a ranking factor—and most visitors won't wait more than a few seconds for a page to load—it's essential to keep your images as small as possible. Shopify automatically compresses images, but it's good practice to compress them beforehand. There are two ways you can do this: Manual Compression: It's possible to reduce the image data using image editing software such as Photoshop. However, this takes both time and know-how. Automatic Compression: There's an abundance of image compression software on the web that can be used for free. It's best to use an app that has been developed for Shopify to ensure the best results. » Not sure how to resize an image? Easily resize an image for your Shopify store 5. Write Descriptive Alt Attributes Alt attributes are used to describe an image when it hasn't loaded, or if the page is being visited by the visually impaired. Google also uses alt attributes to understand what an image is about. Alt Title Also known as the title text, an image's alt title is the text that a user sees after hovering over the image. This is mainly used to describe something that's unclear in an image. Alt Text Alt text is used to describe an image to those who can't see it and to search engines. Your image alt text should therefore be descriptive, yet brief (approximately 125 characters), include keywords, but not be keyword stuffed. » How do you add alt text to images? Follow these steps 6. Create Image Sitemaps Web crawlers can’t crawl images that aren't called out in the source code. This means without image sitemaps, search engines won't discover your pictures. To add a sitemap, simply insert the following into your robots.txt file: Alternatively, submit it to the Google Search Console. 7. Test Your Images It's important to find a balance between the elements on a webpage. Optimizing extensively for page speed could hurt conversions. Alternatively, creating a page with only visual appeal could leave you lost in the search results. Consider what your goals are, and continue to test for improvements in the following: SERP resultsConversionsPage load speed Ready to Optimize? It's an extensive process to optimize Shopify store images and can be extremely time-consuming. Using an app to streamline the process is the suggested route. There are various Shopify apps that address each step, but an app such as the All-In-One-Image Master from Egnition will cover almost all of the above steps—from compressing and optimizing, editing, removing backgrounds, resizing, and creating automatic alt texts to approving previews. Save yourself time and effort with this all-in-one solution. All-In-One-Image Master
How to Add Alt Text to Product Images in Your Shopify Store
All-in-one image masterHow to Add Alt Text to Product Images in Your Shopify StoreAdding alt text to your product images provides you with textual descriptions of your media. This is important for two reasons: accessibility and SEO. » How does alt text influence SEO? Learn how alt text can help boost SEO How to Add Alt Text to Your Shopify Product Images Let's jump straight into the nitty-gritty of how to add alt text to your images. You can follow this easy step-by-step guide: Step 1: Log into your Shopify admin. Step 2: Navigate to Products. Source: Step 3: Click on the name of the product you want to edit. Source: Step 4: You should now be on the Product details page. Click on the image to go to the Preview media page. Step 5: Click on Add ALT text. Source: Step 6: Add your alt text, followed by clicking on Save to confirm the alt text. Source: Step 7: Lastly, to finalize the alt text, click on the X to leave the preview page. Importance of Writing Good Alt Text Good alt text is very important for a variety of reasons including the impact it has on SEO. That's because good alt text is a key contributing search engine ranking factor. It gives your images context and informs search engine crawlers, allowing them to effectively index your images because they can't read image content. Writing good alt also has these benefits: Your pages will get ranked on search engines.It will significantly enhance your customers' user experience.Customers can still access your images when contents won't load. Expert Guidelines Here are some handy and helpful guidelines to help you write great alt text for your images: Don't add alt text to all your images There are exceptions that you should be aware of. If you have purely decorative images or if an image is described in nearby text, rather leave the alt attribute empty. Be specific in your description Use the image's context and its subject as a guide. Add context that relates to the page's topic If your image doesn't include a place or person that users recognize, add context that's based on the page's content.Monitor the number of characters you use Don't exceed 125 characters, because screen-reading tools don't read more than 125 characters. Your description might be cut off, making it difficult for the visually impaired to understand when the description is verbalized.Check for spelling errors Besides appearing unprofessional, it can also disrupt the user experience and confuse search engines. Don't start with "a picture of" Jump straight into the description of your image. Include your keyword in at least one of your images but not all of them Identify an image that you feels represents the topic best. Use that image to include your keyword in the alt text.Use your keywords sparingly: Brainstorm some semantic keywords. For example, if your article's keyword is "how to lower cart abandons," you can try using "cart abandon optimizations". "How to..." doesn't improve the richness or depth of your keyword naturally. The Bottom Line At this point, you may be thinking that it's just too complicated to write good alt text for your images. Then consider using an app that does the work for you (plus extra). The All-In-One-Image Master app by Egnition is versatile and easy to use. It has several useful features—including helping you create good alt text for your images: You can create a template for alt text using product name, vendor, and any additional text, which will then be automatically generated for every image.You can compress and optimize your product images to reduce image size but keep their quality.The flexible settings allow you to keep the same style for all images. Just save once and your settings will be suggested every time.If you choose images that you want to edit from the product page, you can process them all at once with the same set of rules to get uniform results. All-In-One-Image Master

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