Automate Your Shopify Store

Learn about the best ways to automate your e-commerce business and manage your inventory across multiple Shopify stores.
Achieve Effective Multi-Channel Inventory Management for Shopify
MultichannelAchieve Effective Multi-Channel Inventory Management for ShopifyInventory management by itself is undoubtedly hard to monitor, but what about multi-channel inventory management? Keeping track of your inventory across multiple channels is so challenging most of the time that a multitude of organizations have stepped up. They're focusing on the implementation of best practices and automation software to help you keep everything under control. This article will explore what multi-channel inventory management is as well as some of the best software to enable you and your customers to get the most out of your Shopify experience. What Is Multi-Channel Inventory Management? Multi-channel inventory management (also known as multi-source inventory) is very similar to standard inventory management with one notable exception: your inventory could be located anywhere around the world and sold through many different channels. This includes retail stores, wholesalers, marketplaces, e-commerce, and warehouses. Multi-Channel Inventory Management in Practice Let's say you have an e-commerce storefront on Shopify and decide to sell computer equipment at an affordable price. Inventory management and order fulfillment are fairly easy to keep track of because there are only mouse and keyboard combo sets listed for sale and all customer orders come through Shopify. Soon you decide to expand your inventory to include monitor screens. You also start to dream about selling your products everywhere and decide to set up additional storefronts on other platforms: Etsy, eBay, and Amazon. Before long, a large number of orders come through all the platforms, making it suddenly exponentially more difficult to track stock levels. For example, if you have 25 mouse and keyboard combo sets ready to sell, you could set your inventory to 25 on all your storefronts. However, you're now at risk of overselling. You can try to keep track of everything manually with a spreadsheet, but if you want to keep up with demand, you're either going to have to write a whole lot quicker or adopt a new solution. That new solution is multi-channel inventory management. Best Practices for Multi-Channel Inventory Management on Shopify You want to get the best out of your Shopify storefront—for both you and your customers so that they'll keep coming back for more. Below are some of the best practices to implement for multi-channel management on Shopify: Perform Regular Audits Regularly check and double-check your inventory to prevent either overselling or ordering in too much supply for the demand you have. Correct inventory metrics will ensure other calculations such as your inventory to sales ratio provides you with the correct analysis. Eliminate Manual Processes If your store is doing well and your inventory is flying off the shelves, it's not possible to write down all the information needed fast enough. To keep up with high demand and bulk edit your inventory, you have to upgrade to something more automated. Use the Right Inventory Management Integration for You Find the right inventory management integration solution for you and your setup. A wide variety of inventory management apps are available and not all of them will provide the same functions and benefits. Multi-Channel Inventory Management Software for Shopify As previously mentioned, if you want to keep up with high demand, you're going to have to adopt some form of automation. To that end, here are a few of the top-rated apps that you can integrate into your Shopify store with ease: Multichannel Importer by CedCommerce has 5 stars out of 537 reviews. It imports from eBay, Amazon, and Etsy and has a free plan available.LitCommerce Multichannel Sync by LitCommerce has 4.5 stars to its name. Additionally, it boasts an easy integration and allows you to import and sell on a variety of platforms including Etsy, Amazon, and eBay. Conclusion Multi-channel inventory management is an extremely useful practice because it introduces more automation to your inventory management, thereby ensuring you don't over- or under-order inventory and removing the risk of overselling across multiple platforms.
Writing Follow-up Emails for Purchase Orders—With Templates
MultichannelWriting Follow-up Emails for Purchase Orders—With TemplatesSending follow-up emails for purchase orders can really irritate clients if you are not doing it in the right way. A gentle, professional nudge is all that's needed. As a business owner, it is your duty to grab each and every opportunity to impress your clients so that you can keep them for life, and this is one of them. Keep reading to learn how to write a great follow-up email. Things to Consider Before Writing a Follow-up Email for Purchase Orders It is essential to ask yourself these important questions before you send a follow-up email to your clients: What information do I need to include to add value to my client? Perhaps links to important information that will tip the sale in your favor, or even show your client that you want them to understand the true value of the product.Is it easy to read and understand? Are you getting to the point and using plain English? The less wordy, the better.Is it professionally designed? Any communication that you send to your clients must look professional. Even one silly spelling error to a pedantic client will tarnish your brand image. Tips for Writing a Follow-up Email for Purchase Orders Let's look at some important tips for writing your follow-up emails: Take time to write your subject line It must catch your client's attention and encourage them to open the email and read it.Get to the point and get personal Personalize the email as much as you can. Research has shown that people engage more with communication that has been personalized.Be strategic about your timing You shouldn't overwhelm your client with too many emails soon after each other. This can be very frustrating for people who are very busy and don't want their inboxes spammed unnecessarily.Keep the hook in Keep highlighting the value they will get from your product or service.Keep following up Just not too often and each time with a new angle. Don't send the same email over and over. Follow-up Email Templates Now that you are ready to get going, let's look at a sample of a follow-up email for a purchase order: Example 1 Subject line: We're still waiting for your purchase order—[product] is selling out fast! Dear [Name], We are grateful for your interest in purchasing our [product or service]. We will need the purchase order to keep your order aside—we are selling out very fast. Just a gentle reminder that you will be able to enjoy these key benefits: [add product benefits] If you finalize the sale in the next three days, we'll throw in a discounted shipping fee. We hope to hear from you soon. The team at [company name] [contact details] Example 2 Subject line: Reminder: we need your purchase order to seal this incredible deal! Dear [Name], Thank you for taking a keen interest in buying [product or service]. Here are some of the reasons why you won't be sorry for buying the [product or service]: [add reasons] If you send us your purchase order as soon as possible, you'll get all of this and more! For more information about [product or service], follow these links: [add links for more information] You may also be interested in hearing what other customers are saying about [product or service]: [add some testimonials] We can't wait to hear from you! The team at [company name] [contact details] Is It Appropriate to Ask for a Purchase Order in an Email? That's a difficult question to answer because it depends on each individual client. Some will love your ingenuity and the way you prompt them to finalize a sale, while others may get frustrated. What's important to remember is that you are never going to please all your clients. Just make sure they are given the option to unsubscribe, and it should be easy to do. If they have unsubscribed to your emails, it may be worth your while to call or message them. The bottom line is that a follow-up email's core purpose is to make a sale. The secondary purpose is to build your brand, thus developing customer loyalty and customer retention. It is critical for all three to work together to boost your bottom line, over the short and long term. It's worth putting the effort into doing it right.
Best Practices for Managing Multiple Shopify Stores
MultichannelBest Practices for Managing Multiple Shopify StoresConsumer habits have changed considerably in the last two years, and as it stands, there are over 2 billion digital consumers worldwide. As e-commerce grows, you might want to expand your business into other markets and niches by selling on more than one Shopify storefront. The task of running multiple businesses on Shopify presents its own set of challenges that can leave shop owners feeling overwhelmed if not handled correctly. Fortunately, some methods can help you avoid this. This article discusses a few benefits, challenges, and tools to manage and grow multiple Shopify stores. Why You Should Consider Creating Multiple Shopify Stores Here are a few reasons why merchants would want to sell across multiple Shopify stores: You're Selling Internationally When you are looking to expand your business globally, you will need to tailor your shops to a region's unique needs and preferences. You can easily customize your website to satisfy the cultural differences of each target audience by having more than one Shopify store. Depending on the selling location, you can change languages, currencies, products, and even website layout and appearance. You can also feature regionally-exclusive products that you know will resonate with a particular market. You’re Targeting Different Customer Segments Whatever your business model is, it's a good idea to create separate Shopify sites for each customer segment, regardless of whether you sell different types of products or separate B2C from B2B. By doing so, you will be able to better cater to the needs of each customer. Additionally, you can have multiple Shopify stores under the one LLC, and you can use multiple subdomains per shop and keep them all under one domain umbrella. You Want to Create an Outlet Say you wish to offer certain products at marked-down prices to clear up some space in your warehouse or shift end-of-line products. The risk of doing this on your main site is that discounted products may not appeal to all audiences, thus undermining your brand's value. By creating a separate Shopify store as an outlet, you can target new customers without jeopardizing your brand. Common Challenges With Managing Multiple Shopify Stores While having multiple Shopify stores has its advantages, managing them can be time-consuming. Shopify sellers must be prepared to tackle problems such as these: Order Processing You'll have to manage orders on each unique site, which can make fulfillment and return processing more difficult and increase the risk of errors. Keeping Track of Inventory In cases where some products are sold on both sites, you will have to update and manage the inventory of multiple Shopify stores. Managing Product Data Your shops' structures may differ, making it difficult to organize product data across multiple shops. This includes product names, images, descriptions, pricing, and so on, all of which might affect your bottom line. System Integrating Integrating with other systems like ERPs and point-of-sale (POS) systems is more complicated. How to Better Manage Multiple Shopify Stores To make managing a multi-store strategy easier, use these best practices: Optimize Each Site Specifically Optimize each of your Shopify stores separately to ensure that their content and offers are relevant to the consumers they are aimed at. This might include targeting local keywords, advertising country-specific specials and bargains, adopting a different site design or URL structure, and providing regionally appropriate content for your website visitors. Implement Real-Time Inventory Updates When selling through various consumer contact points, it's critical that your inventory changes in real-time, especially if you're offering the same things on several sites. Real-time inventory updates ensure that your goods are never oversold. The most effective technique to accomplish real-time inventory is to centralize inventory management. This guarantees that you keep track of inventory counts regardless of where it sells. Popular Shopify apps like Multi-Store Sync Power will link multiple Shopify stores and automatically update the inventory whenever there is a new order, refund, or cancellation. Centralize Order Management A centralized order management system can be useful in keeping track of all orders that come into your stores. Use an integration platform to send all order data, including fulfillment, returns, customer support, and dropshipping processes, to a centralized system that allows you to manage and track orders across all online stores easily. Use a Product Information Management (PIM) System Odds are if you have multiple Shopify stores, your product information is structured differently in each shop. A product information management (PIM) system can prevent this by centralizing, cleaning, and standardizing your data so that it can be published to your different Shopify stores as needed. Try our Multi-Store Sync Power app as it can alleviate managing inventory for multiple Shopify stores through reliable real-time sync and easy-to-understand configuration, or head to our Shopify developer page to see our other inventory management and automation apps.

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