Automate Your Shopify Store

Learn about the best ways to automate your e-commerce business and manage your inventory across multiple Shopify stores.
Shopify Product Tags: How They Affect Your Online Store's SEO
Product organizationShopify Product Tags: How They Affect Your Online Store's SEOOrganizing and navigating your Shopify store's products can often become a tiresome process, especially if you have many. Store owners have traditionally used product handles to sort their items, but handles have many limitations. Thankfully, Shopify inventory management is made much easier by product tags. Product tags are small snippets of text linked to a product to describe certain qualities or add important details. For example, you might tag the latest red t-shirt in your men's summer range with the tags "new", "t-shirt", "red", "men", and "summer". Once products have been tagged, it's simple to sort products by their tags and complete bulk actions with a few clicks instead of having to navigate to each product individually. With some Shopify apps, like Bestsellers Resort, you can sort tags and organize product collections much better. How Do Shopify Product Tags Affect SEO? Adding tags to products, blogs, and even website pages used to be a very effective way to add keywords to boost SEO. Tags serve as descriptive keywords that help customers seeking specific attributes find your product. If tags form part of product handles in the store's URL structure, they can help search engine crawlers navigate your website. This gives your store another small SEO boost and makes it easy for humans to find their way around. A good URL structure is considered best practice when it comes to organizing products on your Shopify store, so it's best to do this even if you don't want to use tags for other reasons. SEO Issues Caused by Product Tags and How to Fix Them Product tags aren't all that fine and dandy though. They may provide a small SEO benefit, but you should also be aware of some issues they may cause. Keyword stuffing Store owners may be tempted to add as many tags as possible. This appears to make sense, as more product tags with keywords should mean better SEO, right? Unfortunately, search engines are very sensitive to keyword stuffing and will penalize websites they think are overusing keywords to gain an SEO advantage. To avoid any penalties, it's best to use just the most prominent and necessary tags.Duplicate pages When tags form part of the website's URL structure, pages may be created under each category tagged. This creates multiple new pages for one product, overcrowding the website and hurting SEO scores as the pages compete. To solve this issue, you can designate one canonical page that should be indexed by adding rel="canonical" to your theme's code. Most themes should already support this function, but it's good to check. It's possible to hide tags completely from any product page, allowing you to add as many tags as you like without any negative SEO repercussions, although without the slight benefit that well-optimized tags may provide SEO. Be sure to read up on how to delete tags on Shopify before you remove any. Use These Strategies to Improve Your Store’s SEO Instead Instead of using product tags, here are some other strategies to boost your store's SEO: Automated inventory management Automating tedious work like inventory management will free you up to perform other SEO tasks. Not only does automated inventory management keep stock levels up to date, but it also measures trends in stock levels, forecasts demand, and prioritizes the best-performing products in SEO.SEO apps SEO is often difficult for non-technical store owners. This is where SEO apps can help. They optimize the technical side of your store for you and help you through content, metrics, and analysis tools.Start a blog Search engines love content, but it's often difficult for stores to add more than a short product description to their website pages. Blogs are one of the best ways to boost SEO with their keyword-rich and organic content while also providing customers with useful information. Conclusion Product tags can be both a blessing and a curse, depending on how you use them. While it's considered best practice to implement them, especially when you want to perform bulk actions, tags should be managed well to avoid any penalties or SEO issues. Otherwise, they may do more harm than good.
Achieve Effective Multi-Channel Inventory Management for Shopify
MultichannelAchieve Effective Multi-Channel Inventory Management for ShopifyInventory management by itself is undoubtedly hard to monitor, but what about multi-channel inventory management? Keeping track of your inventory across multiple channels is so challenging most of the time that a multitude of organizations have stepped up. They're focusing on the implementation of best practices and automation software to help you keep everything under control. This article will explore what multi-channel inventory management is as well as some of the best software to enable you and your customers to get the most out of your Shopify experience. What Is Multi-Channel Inventory Management? Multi-channel inventory management (also known as multi-source inventory) is very similar to standard inventory management with one notable exception: your inventory could be located anywhere around the world and sold through many different channels. This includes retail stores, wholesalers, marketplaces, e-commerce, and warehouses. Multi-Channel Inventory Management in Practice Let's say you have an e-commerce storefront on Shopify and decide to sell computer equipment at an affordable price. Inventory management and order fulfillment are fairly easy to keep track of because there are only mouse and keyboard combo sets listed for sale and all customer orders come through Shopify. Soon you decide to expand your inventory to include monitor screens. You also start to dream about selling your products everywhere and decide to set up additional storefronts on other platforms: Etsy, eBay, and Amazon. Before long, a large number of orders come through all the platforms, making it suddenly exponentially more difficult to track stock levels. For example, if you have 25 mouse and keyboard combo sets ready to sell, you could set your inventory to 25 on all your storefronts. However, you're now at risk of overselling. You can try to keep track of everything manually with a spreadsheet, but if you want to keep up with demand, you're either going to have to write a whole lot quicker or adopt a new solution. That new solution is multi-channel inventory management. Best Practices for Multi-Channel Inventory Management on Shopify You want to get the best out of your Shopify storefront—for both you and your customers so that they'll keep coming back for more. Below are some of the best practices to implement for multi-channel management on Shopify: Perform Regular Audits Regularly check and double-check your inventory to prevent either overselling or ordering in too much supply for the demand you have. Correct inventory metrics will ensure other calculations such as your inventory to sales ratio provides you with the correct analysis. Eliminate Manual Processes If your store is doing well and your inventory is flying off the shelves, it's not possible to write down all the information needed fast enough. To keep up with high demand and bulk edit your inventory, you have to upgrade to something more automated. Use the Right Inventory Management Integration for You Find the right inventory management integration solution for you and your setup. A wide variety of inventory management apps are available and not all of them will provide the same functions and benefits. Multi-Channel Inventory Management Software for Shopify As previously mentioned, if you want to keep up with high demand, you're going to have to adopt some form of automation. To that end, here are a few of the top-rated apps that you can integrate into your Shopify store with ease: Multichannel Importer by CedCommerce has 5 stars out of 537 reviews. It imports from eBay, Amazon, and Etsy and has a free plan available.LitCommerce Multichannel Sync by LitCommerce has 4.5 stars to its name. Additionally, it boasts an easy integration and allows you to import and sell on a variety of platforms including Etsy, Amazon, and eBay. Conclusion Multi-channel inventory management is an extremely useful practice because it introduces more automation to your inventory management, thereby ensuring you don't over- or under-order inventory and removing the risk of overselling across multiple platforms.
Is FIFO the Right Inventory Management System for Shopify Sellers?
Out-of-stockIs FIFO the Right Inventory Management System for Shopify Sellers?Although there are methods and tips for selling when out of stock on Shopify such as back-in-stock notification forms and monitoring your inventory-to-sales ratio, managing your stock can be the difference between a profitable, customer-serving business and a failed store with all its capital tied into inventory and no sales. Not only will knowing the cost of your inventory help prevent you from over-investing in stock, but it will help reduce warehouse costs, help monitor theft and loss, and help produce more accurate stock cost values. The logistics of stock management can become complicated, especially for larger stores. That's why implementing a stock tracking system is crucial for a smoothly running online store. What Is the FIFO Inventory Management Method? The FIFO (first in, first out) inventory management system aims to value a business's inventory in a way that reduces the loss of products because it has expired or become obsolete. This inventory costing assumption method calculates the inventory cost of the first items that arrived in stock and uses the newest inventory as remaining stock. In short, the first stock and the costs associated with it are used before your new stock. Why Use FIFO for Shopify Instead of Other Methods? FIFO is the most widely-used inventory management method and is also the most accurate when it comes to assuming expected costs with the flow of goods. Additional benefits of FIFO include the following: Using FIFO in your Shopify automated inventory management system will provide you with the most accurate way to align stock price and sales.FIFO will help reduce the impact of inflation if we assume that the cost of old inventory is less than newer inventory. Therefore, your net profit will be higher.FIFO will help reduce expired stock and items that have become obsolete. However, there are other inventory management methods to consider, such as: LIFO: Last in, first out is the opposite of FIFO, where the last inventory purchase is the first to be sold.Average Cost Inventory: Calculated by dividing the total cost of your goods by the total number of goods available for sale. This produces a single, average cost price.Specific Inventory Tracking: Used when all costs of a finished product are known. With all aspects known, any of the above methods are appropriate. Calculating FIFO To calculate your COGS (cost of goods sold) using the FIFO method, simply calculate the cost of the oldest inventory sold, and multiply it by the number of items sold. In a formula, this would look as follows: COGS (FIFO) = Cost of oldest inventory X Total inventory sold If newer inventory (with a higher/ lower cost) is used to complete sales, you will need to take this into account. Example of FIFO Let's take a look at the FIFO method in action to help create a better understanding. Let's take a Shopify store that sells T-shirts and assume the following inventory purchase data: February: 200 T-shirts x $10 per T-shirt = $2,000April: 150 T-shirts x $12 per T-shirt = $1,800August: 200 T-shirts x $16 per T-shirt = $3,200 Say you sell 250 T-shirts and want to work out your cost price using the FIFO method. As FIFO uses old stock first, the first 200 shirts will be sold from the oldest stock (at a cost price of $10 per shirt). The remaining 50 T-shirts will be taken from the purchase made in April at a cost of $12 per T-shirt. This will be calculated as follows: COGS (FIFO) = Cost of oldest inventory X Total inventory sold COGS (FIFO) = [(200 X $10) + (50 X $12)] X 250 COGS (FIFO) = ($2,000 + $600) X 250 COGS (FIFO) = $2,600 X 250 COGS (FIFO) =$650,000 This will leave your ending inventory as follows: April: 100 T-shirts x $12 per T-shirt = $1,200August: 200 T-shirts x $16 per T-shirt = $3,200 Conclusion Correctly managing your store's inventory will make adding products to Shopify collections easier because you'll be able to forecast inventory. You'll have an idea of your stock levels, the cost of stock, and how quickly your stock is being sold. The FIFO method is a global go-to when it comes to inventory management systems, as it will help reduce obsolete products while compensating for the rising prices of goods.
Fastest Way to Set up Pre-orders on Shopify in 2022
Out-of-stockFastest Way to Set up Pre-orders on Shopify in 2022A pre-order allows you to take a deposit for an out-of-stock or not yet available product and charge the remainder of the funds once the product is available. Therefore, communication with the customer is essential, because they have paid for a product in advance. Utilizing a back in stock notification form or setting up your email to automatically contact customers about out of stock items are effective ways to keep communication open. By marking items as out of stock and allowing customers to pre-order, you ensure your customers receive their products as soon as possible and provide yourself with a forecast of your products' potential demand. How to Enable Pre-Orders on Shopify Pre-orders can become complicated, because different pre-order setups work for different users and their products. The simplest way to set up pre-orders on Shopify is by installing a pre-order app from the Shopify app store. Shopify suggests the following: PreProductPre-Order ManagerPurple Dot Types of Pre-Orders There are three main types of pre-orders you can choose from. These include: Pay Now Pay now is the most common type of pre-order. This will take your customer through the normal checkout process where you'll receive the pre-order funds immediately. This can be used to cover wholesale costs, but customer expectations and timely delivery are things to keep in mind.Pay Later Pay later, as the name suggests, doesn't include any transfer of funds until the product is available. Pay later pre-orders can be used to indicate a product's potential demand, as well as for marketing purposes such as contact gathering. Crowdfunding Crowdfunding is usually done through third-party apps such as Crowdfunder. This pre-order is similar to that of "pay now" in the way that funds are received immediately. This type of pre-order is ideal for startups who need to raise capital, but will require more traffic as customers will be reluctant to pay for something with no promised arrival date. How to Authorize Pre-Order Payments There are certain tips for selling out of stock items you can keep in mind. Signing off on pre-order payments before your customer has been notified that the product is unavailable can lead to inaccurate sales metrics. Similarly, recording a sale once the product has been dispatched but not yet fully paid for could cause issues if the customer no longer has the remaining funds available. To avoid this you can turn on manual payment authorization with the following steps: From your Shopify Admin Dashboard, navigate to Settings > Payments.In the Payment Authorization section, select the Manually capture payment for orders box. Shopify's authorization period is 7 days. If you wish to prolong this period, a third-party payment method will need to be used. How to Add a Pre-Order Page Template on Shopify Follow the below steps to add a pre-order page temple: Log in to Shopify Admin Dashboard.Navigate to Themes > Action> Edit Code.Select Add a new template in the template section.Select product from the 'Create a new template for' box, name it pre-order, and select 'Create template'.Locate the code {% section 'product-template' %} and replace it with {% section 'product-pre-order-template' %}.To change the button text, replace addToCart: {{ 'products.product.add_to_cart' | t | json }}, with addToCart: {{ 'Pre-order' | json }}, Select Save. Next, you'll need to add a corresponding section directory with the following steps: Navigate to Sections > Add new section.Under the Create a new section called box, add 'product-pre-order-template' and select Create section.Delete all the code and replace it with all the code produced after completing step 7 above.In the new product-pre-order-template.liquid file you'll need to replace <span data-add-to-cart-text> {% unless current_variant.available %} {{ 'products.product.sold_out' | t }} {% else %} {{ 'products.product.add_to_cart' | t }} {% endunless %} </span> And replace it with <span data-add-to-cart-text> {{ 'Pre-order' | json | remove: '"' }} </span>Select Save. Lastly, you'll need to assign the new pre-order template to a product. To do this: Navigate from Shopify Admin > Products > All Products.Select the product that you wish to make available for pre-order.Locate the Themes templates section in the sidebar.From the drop-down menu, change product to product.pre-order.Click Save. Conclusion Setting up pre-orders on Shopify can be easily done with a third-party app and some simple code changes. Giving your customers the option of pre-ordering can help boost sales, provide a financial forecast, help with future marketing, and aid in determining the demand for a product.
Hone Your Shopify Apps With a Development Store
Multiple storesHone Your Shopify Apps With a Development StoreTesting your app before submitting it to Shopify is a best practice that can help you avoid potential headaches down the road. By testing your app on Shopify's development platform, you can ensure that it is functioning properly and meets all the requirements outlined in the Shopify Developer Guidelines. Additionally, testing your app on Shopify's development platform allows you to collect valuable feedback from other developers who are using the same platform. This feedback can help you improve the functionality and usability of your app. How to Create a Development Store to Test Your App Before launching a development store, you’ll need to create yourself a Shopify Partner account. After your account is set up, simply: Log into your Shopify Partner dashboardNavigate to “Stores” > “Add store”Within the “Store type” panel, select “Development store”From the “Login information” panel, enter your new store’s name and a passwordIf you’d like, check the “Create a non-transferrable store that uses developer preview” if you’d like to enable a developer previewFrom the “Store address” panel, enter your business addressIf you’d prefer, from the “Store purpose” panel, nominate a reason you are creating a development storeFinish up by clicking “Save” How to Test Shopify Apps on Developmental Store Now your development store is all set up and configured to your liking, let’s go ahead and test your budding Shopify app. To do this, simply: Log back into your Shopify Partner DashboardFrom the dashboard, navigate to “Apps”Select the name of your app to head to the App overview pageFrom this page, in the “Test your app” panel, navigate to “Select store”Select your newly created development store that you wish to test your app inTo finish up, click “Install app” Once “Install app” is clicked, the platform should take you to the OAuth screen. If it does not, you’ll need to check if your app has integrated correctly. To do this, check your app’s coding, URLs, and redirects. If you are seeing this problem, head to Shopify’s “Getting started with OAuth” page for more information. To learn more about Shopify, head over to our multi-store inventory apps guide or check out our how to manage Shopify inventory article. Tips for Testing Your Shopify App When you’re testing your app, there are a few key things to keep in mind, such as the following: First, be sure to test on different devices and browsers. This will give you a good idea of how your app looks and performs on different platforms. Next, pay attention to the user experience. Make sure that everything works smoothly and that the user interface is easy to navigate. To finish, note any errors or glitches. These can be anything from small typos to major glitches that cause the app to crash. Be sure to rectify any issues before launching your app. Does Shopify Have a Test Environment? Shopify.dev is the official test environment for Shopify merchants that allows developers to test their themes and apps before they are submitted to the Shopify App Store. The environment is also helpful for troubleshooting issues with live stores. Shopify.dev is a replica of the Shopify platform that includes all the features and functionality of the live store. This way, developers can create test stores, add products, and configure settings just as they would in a live setting. The environment also includes a built-in theme editor and app editor, allowing developers to preview their changes in real-time before submitting them for approval. The Shopify team regularly updates Shopify.dev with the latest features and changes to the platform. This ensures that developers have access to the most up-to-date information when building their themes and apps.
How to Create a Development Store in Shopify—and Why You Should
Multiple storesHow to Create a Development Store in Shopify—and Why You ShouldLearning how to create a development store in Shopify is one of the most valuable things you can do as a Shopify developer. Development stores are simple free accounts on Shopify where you can experiment with different Shopify apps and themes, explore website functionality, and even set up accounts for clients. Shopify partners have access to unlimited Shopify development stores, so they can test virtually any theme or app they create with ease. Here’s how you can create a development store in Shopify. How to Create a Development Store in Shopify The first thing you’ll need to create development stores in Shopify is a Partner account, which impacts the cost of setting up a development store. Partners have complete access to the Shopify development store landscape, as well as other benefits like partner-preferred apps, documentation, and affiliate rewards. You can create a Shopify Partner account by visiting the Partner Program page and filling out the form provided. You’ll need to enter your email address and a few other details. Once you have your Shopify Partner account, you can create as many development stores as you like. Start by logging into your Shopify Partner dashboard, then follow these steps: Click “Stores”Choose “Add Store”Select “Development store” as your store typeGive your store a name, URL, and password. You can also enter a purpose for the storeClick “Save” Once your store is created, you can log into it through the Stores tab in your Shopify Partner account dashboard. Here, you’ll be able to start experimenting with your store, or practice managing multiple stores. You can edit the password page (though it cannot be removed), and install various themes and apps from the Shopify Store. To install an app to a Shopify development store, visit the Shopify App store and click the app you want to add. Enter your store’s address and add the password when prompted. When you create a development store, you can also enable “developer preview” to gain access to new features for Shopify, so you can experiment with them before they’re released to merchants. You can also archive your development stores by clicking the name of the store you want to archive in the “Stores” tab and then clicking “Archive”. How to Transfer Ownership of a Development Store One of the most common reasons to create a development store is to create something for a client. Once you’ve tested that your store works, you can transfer the ownership of the domain to the customer in a few simple steps. Start by logging into your Partner dashboard, then: Click “Stores”Choose “Actions” next to the store you want to transferSelect “Transfer ownership”In the “Transfer” dialog box, choose your client from the list of eligible accounts created for your storeIf your client isn’t a staff member yet, you can click “Add staff account” to do soClick “Transfer store” Benefits of Shopify Development Stores Shopify development stores allow developers to experiment with store creations in a safe and secure environment. You can use your development store to test the themes and apps you’ve created yourself or to set up a Shopify store with other apps in the Shopify App Store to see how everything functions. This is a great way to test store functionality for clients. The biggest benefits of Shopify development stores include the following: Experimentation You’re free to experiment with all the apps and themes you like in a controlled environment where you can access most of Shopify’s Advanced functions.Client site-building You can create an entire store for a client, ensure it works as intended, and share the site with your client without paying for a Shopify external license.Exploring new features Enabling the “Developer Preview” option on Shopify development stores allows you to explore new features in Shopify before they’re released. Features and Limitations of Development Stores One point to keep in mind is that, while Shopify development stores are free to use, they do have some limitations. You will get most of the features included in the Shopify Advanced plan in your development environment. This means you can: Process unlimited test ordersAssign custom domains to storesExperiment with apps and themesCreate up to 10 custom appsCreate unlimited unique products for your storeExplore new features from Shopify However, development stores will only allow you to install free apps and partner-approved apps, which may be a significant limitation. You can also only test orders using the “Bogus Test Gateway”, or with the test mode offered by your payment provider. It’s not possible to test orders with real transactions. You also won’t be able to remove the Shopify store password page. As such, it's up to you to determine whether investing time in Shopify development stores is worth it or not.
Writing Follow-up Emails for Purchase Orders—With Templates
MultichannelWriting Follow-up Emails for Purchase Orders—With TemplatesSending follow-up emails for purchase orders can really irritate clients if you are not doing it in the right way. A gentle, professional nudge is all that's needed. As a business owner, it is your duty to grab each and every opportunity to impress your clients so that you can keep them for life, and this is one of them. Keep reading to learn how to write a great follow-up email. Things to Consider Before Writing a Follow-up Email for Purchase Orders It is essential to ask yourself these important questions before you send a follow-up email to your clients: What information do I need to include to add value to my client? Perhaps links to important information that will tip the sale in your favor, or even show your client that you want them to understand the true value of the product.Is it easy to read and understand? Are you getting to the point and using plain English? The less wordy, the better.Is it professionally designed? Any communication that you send to your clients must look professional. Even one silly spelling error to a pedantic client will tarnish your brand image. Tips for Writing a Follow-up Email for Purchase Orders Let's look at some important tips for writing your follow-up emails: Take time to write your subject line It must catch your client's attention and encourage them to open the email and read it.Get to the point and get personal Personalize the email as much as you can. Research has shown that people engage more with communication that has been personalized.Be strategic about your timing You shouldn't overwhelm your client with too many emails soon after each other. This can be very frustrating for people who are very busy and don't want their inboxes spammed unnecessarily.Keep the hook in Keep highlighting the value they will get from your product or service.Keep following up Just not too often and each time with a new angle. Don't send the same email over and over. Follow-up Email Templates Now that you are ready to get going, let's look at a sample of a follow-up email for a purchase order: Example 1 Subject line: We're still waiting for your purchase order—[product] is selling out fast! Dear [Name], We are grateful for your interest in purchasing our [product or service]. We will need the purchase order to keep your order aside—we are selling out very fast. Just a gentle reminder that you will be able to enjoy these key benefits: [add product benefits] If you finalize the sale in the next three days, we'll throw in a discounted shipping fee. We hope to hear from you soon. The team at [company name] [contact details] Example 2 Subject line: Reminder: we need your purchase order to seal this incredible deal! Dear [Name], Thank you for taking a keen interest in buying [product or service]. Here are some of the reasons why you won't be sorry for buying the [product or service]: [add reasons] If you send us your purchase order as soon as possible, you'll get all of this and more! For more information about [product or service], follow these links: [add links for more information] You may also be interested in hearing what other customers are saying about [product or service]: [add some testimonials] We can't wait to hear from you! The team at [company name] [contact details] Is It Appropriate to Ask for a Purchase Order in an Email? That's a difficult question to answer because it depends on each individual client. Some will love your ingenuity and the way you prompt them to finalize a sale, while others may get frustrated. What's important to remember is that you are never going to please all your clients. Just make sure they are given the option to unsubscribe, and it should be easy to do. If they have unsubscribed to your emails, it may be worth your while to call or message them. The bottom line is that a follow-up email's core purpose is to make a sale. The secondary purpose is to build your brand, thus developing customer loyalty and customer retention. It is critical for all three to work together to boost your bottom line, over the short and long term. It's worth putting the effort into doing it right.
Shopify Product Type vs. Collections: What’s the Difference?
Product organizationShopify Product Type vs. Collections: What’s the Difference?Shopify uses various terminology to help shop owners organize and structure their stores in a way that is easy for the customer to find what they are looking for. These terms can be confusing because they sound similar but they are different and have different functionality. "Product type" and "collection" is a good case in point since they are so different but could be used interchangeably in some way. Read on to learn more. What Are Product Types on Shopify? Every product you have in your store can only have one standardized product type and one custom product type. They are used to label and categorize your products. It is important to understand that product types are useful but not required. A standardized product type is predefined while a custom product type is a category that is not already defined—you still have to define it. Product types are more useful to you as the store owner than your customer—but your customer will benefit from product types because it creates a more intuitive layout. How to Use Shopify Product Types Let’s say you are a clothing merchant and you want to further categorize your products by creating a “belts” product type. You need to add the word “belt” into your product description, which will then categorize automatically according to the product type. Another example could be made of a clothing store: product types would be "skirts," "pants," "shirts," "shoes," and "dresses." Now that you have a better understanding of a product type, here’s a step-by-step guide to adding product types to your store: Log in to your Shopify admin panel and click on "Products."Click on "Add a product" and add your title, a short description of the product type and add a good quality image.You’ll see sections for "Visibility" and "Organization" on the right-hand side panel. Click on "Organization" and you’ll see "Product type." This is where you add your product type—just type in the details and then submit.If you want to use an existing product type, all you need to do is click on the name of the type in the drop-down menu. Here are more tips on how you can increase your sales when you organize your products effectively on Shopify. What Are Collections in Shopify? A Shopify collection is the grouping of products on a page or in a category. Let’s say you are a hat merchant, you may have a collection of smart hats, a collection of sport peaks, and a collection of beach hats. Shopify allows you to group your products purely to make it easier for your customers to find what they are looking for. It is a type of information architecture that is structured logically for ease of use. Some more examples of collections include "color," "size," "seasons," "discounted items," or even "gender." How to Use Shopify Collections Now that you understand what collections are used for, here is a step-by-step guide to adding a new collection within your e-commerce Shopify store: To create or see all your collections you need to click on "Products." Your collections will show up on your site navigation.To create a new collection simply click on "Create collection." Yes, it is that easy! Now you just need to add your products to your collections. Using Inventories to Further Refine Your Store Shopify inventory management and inventory tracking are also handy for keeping orders within your e-commerce store. There is also multi-store inventory management for those vendors who own more than one e-commerce store. This helps you to manage stock, returns, and out-of-stock items to give your customer a streamlined and professional customer experience. The Difference Between Shopify Product Types and Collections The difference between product types and collections is subtle and sometimes difficult to explain to new e-commerce store owners. Put simply, you would use collections to help your customer find what they are looking for as quickly as possible. Product type is not required but will help you, as a store owner, categorize your products in the back end—product type is more useful to you than it is to your customer. For you to use collections and product types correctly it is best to map your store out on paper before setting it up on Shopify. Make sure you have thought it through properly so that your layout makes logical sense. It might take a bit of time but, in the long run, it will be worth the effort. Here are some tips that'll assist you with determining how many products you can start out with.
How to Add Products to Shopify Collections
Product organizationHow to Add Products to Shopify CollectionsA Shopify collection is essentially the grouping of products on a page or in a category. Let’s say you are a shoe merchant, you may have a collection of smart shoes, a collection of running shoes, and a collection of casual shoes. Shopify allows you to group your products purely to make it easier for your customers to find what they are looking for. This is also known as information architecture. How Many Products Can Be Added to a Shopify Collection? You may be limited to 50 products per collection but there is no limit to the number of products you can add to your overall Shopify store. You’ll need the Advanced Collection app to be able to lift the limits. In fact, with this app, you’ll be able to set your collection conditions. If you are planning on building a large inventory or already have one, you can automatically manage it through Shopify. Inventory management helps you to track your inventory, forecast your inventory, and even manage inventory across multiple stores. How to Add Products to a Shopify Collection You’ve had your e-commerce store for a couple of years and have used your metrics to accurately gauge which products are selling and which products are being returned a little too often for your liking. Your next step? Remove a couple of products from your store and add some new, trendier versions. How do you go about adding products to your Shopify collection? Let’s take it step-by-step for manual and automated collections. Adding Products to a Manual Collection Browse and then add the products you want to include in your collection and click on "Save."Type the products in the search bar—this will add them to your list.Go to the "Sort" option and click on "Manually" to sort your products.Now you can drag the products according to the order you would like them to be displayed.Add your manual collection to your navigation bar. Adding Products to an Automatic Collection Once you are in the automated collections, click on "Products" and then "Collections."Click on "Create collections" and add a title and description of the products you want to add to your collection. Always select "Automated Collections."Now you can choose the conditions that will help you to group your products. How to Create Subsections in Shopify Adding sub-collections within collections is not a simple task. Before we go through the steps, let’s get a grasp of what a subsection is. As an example, you may be selling collections of shoes. So, within the collection of running shoes, you may need to add additional subsections such as "children’s sizes," "adults," and "teens." You could also set up subsections of brand names, for example, "Nike," "Adidas," and "Asics." Put simply, it is just a way to order your products to help your customers streamline their experience on your store. To add subsections in Shopify using the navigation menu, simply follow these steps: Log in to your Shopify store using your credentials.Click on the "Navigation" section.Click on "Add menu." If you’ve already created the menu option, you can edit it and skip this step. If you don’t have the main menu yet, you’ll need to create it. To do this, you need to select "Add menu."Now it’s time to add your menu items. Click on "Add menu item" and choose the required collection to create a parent collection.Once you’ve created the parent collection, you need to add your subsections. To change the collections you’ve just added into sub-collections, drag them with your mouse into the parent collections. Remember to order them correctly.Click on "Save Menu" to save the collections and subsections you’ve created. Now that you are set up with your collections and subsections, you can add your products. It will take time for you to get used to structuring and restructuring your Shopify e-commerce store. However, the more you play around with your store, the quicker you will learn how to use as much of the functionality as possible. And the more functionality you tap into, the more you will get out of your store. Unsure of the difference between collections and categories? Read Shopify Collections vs. Categories: What’s the Difference?

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