Is it better to offer free standard shipping or expedited shipping for a fee on Shopify?

Free standard shipping or expedited shipping – Both options have merits.

Offering free standard shipping can attract budget-conscious customers, enhancing conversion rates. On the other hand, providing expedited shipping for a fee appeals to those seeking quicker delivery. This strategy potentially increases your average order value.

To make an informed decision that aligns with your business goals, consider your target audience and their unique preferences.