Should I offer BOGO discounts on specific collections or product categories, or should it be storewide?

Asked 8 months ago

Hey guys needing an opinion on this. Should I offer BOGO discounts on specific collections or product categories, or should I offer it storewide on my Shopify store? Which do you think will be more successful in converting sales?

Trey Cross

Saturday, August 26, 2023

Deciding between storewide or selective BOGO discounts hinges on your business strategy. Tailoring BOGO offers to specific collections can boost sales of certain products, catering to targeted audiences.

Conversely, storewide promotions attract a broader audience. Analyze customer segments and product performance to strike the right balance between focused promotion and comprehensive outreach.





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