Should I offer free shipping year-round, or are there specific seasons or occasions when it's more effective?

Offering free shipping year-round can attract customers, enhancing their shopping experience. During peak seasons like holidays, free shipping can entice more purchases. Conversely, limited-time free shipping promotions can create a sense of urgency, boosting conversions. Analyze your margins and customer behavior to decide the best strategy, balancing cost and customer appeal.

You could also consider a hybrid approach. Offer free shipping year-round for orders that exceed a certain threshold (e.g., orders over $50) and introduce occasional free shipping promotions during special events or seasons. This approach can cater to both customer expectations and your profit margins.