What are the benefits of offering discounts on Shopify?

Asked a year ago

Hello. I am considering offering discounts to customers for my Shopify store, but I am hesitant to because it might eat into my profit margin. Are there any benefits that come with offering discounts to customers?

Abeeha Qasmi

Monday, November 14, 2022

Discounts are beneficial for Shopify the way they are for other retail platforms. Offering discounts significantly increase customer conversion rates and keeps your clientele loyal to your brand. These two attributes can help your business in the long run by increasing your customer base. Moreover, discounts allow store owners to keep their inventory in check and eliminate excess goods before the year ends.

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