3 Reasons Why I Enhance the Visual Design of My Shopify Store

Rob Elgar - Writer for Egnition
By Rob Elgar
Head and shoulders photo of Michelle Meyer
Edited by Michelle Meyer
Joel Taylor
Fact-check by Joel Taylor

Published May 18, 2024.

E-commerce merchant reviewing the optimized visual design of their online fashion store

Your Shopify store's overall look and feel have a significant impact on the types of customers it attracts and how well it performs. With a great design, you'll not only attract the right customers but also retain them more easily, increase brand awareness, and boost sales.

Below, I bring you some of the reasons why you, too, should enhance the visual design of your Shopify store.

1. Increases My Conversions

In a world of high online competition and premade themes, it's easy to get lost in the crowd. But by enhancing the design of my store, I've increased my chances of standing out and attracting more visitors. As visitors enjoyed the optimized and user-friendly layout of my store (instead of leaving almost immediately and increasing my bounce rate), more became paying customers.

» Here's why you should optimize your Shopify collection images

2. Strengthens My Brand

Unique designs and imagery not only make something stand out but also make it memorable. When potential customers see something they like, they tend to remember it and talk about it.

By enhancing my brand's design through well-placed, unique, and consistently styled imagery, I was able to significantly increase my business's awareness through word of mouth. Once my brand was recognized, it began to grow exponentially.

» Don't know how to optimize your product images? Follow these easy-to-follow steps

3. Supports My Marketing Efforts

No matter how good your marketing strategy is, it will be useless if your customers are directed to a poorly designed site that doesn't pique their interest. According to Google, only 9% of users will stay on a site or app if it doesn't meet their expectations.

When building my first website, the poor design and confusing navigation caused me to spend hours marketing my brand on social media, only to have each lead fall through on arrival. So, because your store's design creates the first impression customers will have of your business, it's important to get it right.

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If you're struggling with conversions or attracting new leads, you may want to consider enhancing the visual design of your store. Start by optimizing your images with an app like All-In-One Image Master by Egnition. Improving your visitors' visual experience will help your Shopify store become more recognizable, appear more professional, and attract a larger customer base.

By using a set color palette and staying consistent throughout your store's text, imagery, and layout, you'll create a recognizable "image" of your business in your customers' minds.

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