How to Set Up Back-in-Stock Notifications in Your Shopify Store

Shopify back-in-stock notifications can keep your customers informed and increase sales. Here's how to set up these alerts to reap the benefits.

Jaques Cilliers - Writer for Egnition
By Jaques Cilliers
Nevena Radulović - Editor for Egnition
Edited by Nevena Radulović

Updated July 6, 2023.

Shopify's back-in-stock alerts feature is a great way to let your customers know when an item in which they were previously interested is once again available for purchase. By adding this function to your store, you can reduce the number of lost sales and increase customer loyalty to your brand.

To help you reap these benefits for your store, we bring you ways to configure Shopify back-in-stock alerts and offer a couple of suggestions for making the most out of this feature.

» Grow your Shopify store with back-in-stock emails

Use Shopify Contact Forms

To use Shopify's Contact Us form for notifying your subscribers of items that are back in stock, you need to edit the code. This will require some coding knowledge, which could be challenging for store owners who are not tech-savvy.

However, here are the particular steps to illustrate the basics:

  1. Find your theme settings under the Online Store section and click on the Edit code option within the actions that show up when you click on the three dots.
  2. A screenshot showing the steps to edit code by finding the theme settings under Online Store
  3. Once you're in the code editor, scroll down to the contact-form.liquid section and click on it to initiate edits.
  4. A screenshot showing the Shopify code editor with the contact liquid form section highlighted
  5. From here, you need to create a special code to set up your back-in-stock notifications and save it, as illustrated below:
  6. How to Set Up Back-in-Stock Notifications on Your Shopify Store

» Keep your customers informed by manually or automatically setting up a back-in-stock notification form

Try a Back-in-Stock App

Out-of-Stock Police


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Alternatively, the better and less elaborate option is to use a third-party Shopify inventory management app like Egnition's Out-of-Stock Police. Apps like this integrate with Shopify and offer more advanced features for managing your back-in-stock notifications.

This app is a powerful tool for streamlining your stock management and offers useful options such as restock notifications, stock monitoring, and low-stock alerts. This allows you to easily track your products at each stage and stay on top of your back-in-stock alerts.

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» Learn how to manage Shopify out-of-stock items to improve your inventory management system

Easily Set Up Back-in-Stock Alerts for Your Shopify Store

Back-in-stock notifications help ensure that your clients can buy the products they want when they're available again.

To ensure fast and accurate Shopify inventory notifications, implement a method or app that doesn't take too long to set up or require too many steps, like Egnition's Out-of-Stock Police. This can help boost your store's sales and increase consumer happiness.

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